Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Unexpected strengths

Carefull what you wish for
Creative Commons License photo credit: Robbert van der Steeg

I was just having a nice chat with Karl from Work Happy Now about his new focus on helping creative people find and use their superpowers. This reminded me of something I’ve been meaning to tell you about for awhile, so get a glass of milk, sit down, and open your ears… it’s Story Time.

Once upon a time in the deep dark woods of Brisvegas, there was a woman named Catherine who worked in tech support for a large web-hosting company. Catherine was very good at explaining technical concepts to non-technical people, and she realised that there were very many small business owners who needed her help to escape from the Maze of Website Confusion. She teamed up with a friend, Stalwart Kevin, and together they ventured forth to create a website that would help those small business owners solve their website woes.

It took a long time for Catherine to realise that the ability to demystify technology was not the only superpower she brought to bear. In fact, she started thinking about her results in the Core Character Strength questionnaire and the strengths that ranked highest every single time she repeated it. She realised that enthusiasm, curiosity, appreciation of excellence and social intelligence were important to her, as they kept turning up in positions 2-5 on the results. But there was one strength that always came in first place, one part of herself that defined her as a human being and so defined the website:

Her capacity to love and be loved.

She remembered that while to her the ability to give and receive love is… well, ridiculously easy, to other people it is not. This was an important strength, a core part of herself that other people valued. But did it work with a website about websites? Could hard tech and warm fuzzies go together?

“You’re damn right they can!” said Catherine. And so the website was born.

What are your core strengths? Tell me in the comments!

  • http://www.faenathara.com Nathara

    I love this story! <3 <3 <3

    To contribute more, I suppose my strength is my desire to help other people and the creativity I apply to doing so. Or so my ego says.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thank you, sweetness!

    I highly recommend that questionnaire and some of the others on the website. So useful to get to know yourself better. I was totally shocked the first time I did that one and it came up with that result. I was all, “But that's not a strength! That's EASY!” :)

  • http://completeflake.com/ LaVonne Ellis

    I may have to take it again because I misunderstood some terms, but here's what I rated at the top for: curiosity, humility, appreciation of beauty & excellence, gratitude. Doesn't really sound like me, though.

  • http://www.gurls-asylum.us Gurl

    So I just took the VIA Survey of Character Strengths, and was surprised at how low social intellence ranked for me. I knew kindness and generosity would be high, but Honesty, authenticity, and genuineness was the first one which was another surprise. Interesting test, but I don't like when they ask what my friends think of me. I am never really sure on those :/

    Interesting post and a ton of interesting tests at that site to :)

  • http://completeflake.com/ LaVonne Ellis

    I should add that I scored highest in gratitude, but the question was phrased so I thought it was about saying thank you a lot. So my biggest strength, apparently, is politeness, not gratitude. And it's true: I am very polite!

  • http://twitter.com/ThingsBright Elizabeth Drouillard

    I'm don't give up. I use my voice to advocate for others. And I really, really value authenticity. :)

  • http://alexiapetrakos.com Alexia

    I know I'm a good idea generator and surprisingly, a bit of a strategist (surprising to me when I took that StrenghtsFinder test a few months back).

    And I just took that VIA test & it says my top strengths are creativity, love of learning, appreciation of beauty, sense of purpose & curiosity. I'll have to agree to that…

    In closing, I have to say is that photo is SUPER freaky…squicked me out ;)

  • http://twitter.com/PeterAhrens Peter Ahrens

    It's hard to think of strengths as something that comes easy to us. I think of hard work to make something a strength.

  • http://www.heavenandel.com Eleanor Edwards

    Love the photo and the story telling. The former totally weirded out my eldest!

    Interesting survey. I went into thinking love and connection would come out tops but apparently I don't know myself because that was 5th! Top for me was humour and playfulness which actually is true too. It told me I like to laugh and tease which is spot on. I love making people laugh and smile. That's why I love telling stories, to entertain and brighten someone's day.

    But like others have said, I never saw that as a strength. It's just me. So what to take from that? Hmmm, still thinking about that one ;)

  • http://www.beawesomeonline.com/stop-undervaluing-yourself Stop undervaluing yourself! | Be Awesome Online

    [...] in the comments on the article about using unexpected strengths to enhance your website, Peter said this: It’s hard to think of strengths as something that comes easy to us. I think [...]

  • http://kirstyhall.co.uk/blog/ Kirsty Hall

    I think one of my strengths is my ability to see more than one side of a situation. I'm also optimistic at heart. I'm passionate & enthusiastic about the things I'm interested in & take a child-like delight in simple things. I can also see the humour in things and have a finely tuned sense of the absurdity of life – I can be serious but I also laugh at myself a lot.

  • http://hypno.co.nz/blogs Mike Reeves-McMillan

    Self-regulation was top for me. What a surprise.

    What was actually a surprise was that bravery was up there. I don't really think of myself as brave. Maybe the self-regulation just gets me through the fear…

  • http://hypno.co.nz/blogs Mike Reeves-McMillan

    Self-regulation was top for me. What a surprise. I mean, I'm a hypnotherapist and a meditator – I can regulate my skin temperature.

    What was actually a surprise was that bravery was up there. I don't really think of myself as brave. Maybe the self-regulation just gets me through the fear…

  • http://www.BeAwesomeOnline.com Catherine Caine

    If you're polite because you care about other people and what they do for you, I think that counts. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    So, how do you use those strengths in your webiste? :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    All great great things. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    We have the same values! No wonder we work together well!

    P.S. I love that photo. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Yep, but as the wonderful Alexia told me recently, “Charge high for the stuff that's super-easy for you.” The fact that we find it simple indicates that we are great at it and would be good to help people with it!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Isn't it fascinating to find stuff that you never thought of as a strength? Now, use it!

  • http://www.gurls-asylum.us Gurl

    Being kind and generous shows when I give away what I know. Some of it I could likely charge for, but I like giving to others. The honesty, et al…hrm, I guess it shows up on the blog in that I am always me there. I don't try to imitate anyone, nor do I step back from things that might be upsetting to others. I am who I am…take it or leave it, I won't be upset either way :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    And you use all of those things on your website, so hooray for you!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Maybe, but it's still a valuable strength! Do you have any plans to use it?

  • http://www.BeAwesomeOnline.com Catherine Caine

    Awesome. Yay you!

  • http://www.workhappynow.com Karl Staib – Work Happy Now

    Wow, I'm so glad our conversation inspired you. That's what good relationships are all about, showing us new ways of looking at life.

    My core strengths “superpowers” are wide ranging.

    1. Being honest about people's issues.
    2. Bringing levity to a situation.
    3. My never quit attitude.

    I'm still discovering my superpowers and I look forward to how they are uncovered and leverage over these next five years.

    After our conversation I could see why love plays such a big part in your business. You love easily, which is hard for many people. So when they connect with you they get website help as well as a coach that inspires.

  • http://hypno.co.nz/blogs Mike Reeves-McMillan

    I'm building an online business. I use it every day.

  • http://www.heavenandel.com Eleanor Edwards

    Hmmm, yeah, but how?! Oh yeah, I remember ;)

  • http://www.BeAwesomeOnline.com Catherine Caine

    And the nice thing is that it's so easy for me that I can do it ALL DAY. :)

    Thanks for commenting and our lovely chat, Karl. :)

  • http://www.faenathara.com Nathara

    LOL – I can certainly understand that feeling! I scored Spirituality, Appreciation of Beauty, Curiosity, Caution, and Creativity. None of these are hard, they're just my basic nature. Hopefully that bodes well for my blog, though. :D

  • http://www.beawesomeonline.com/7-awesome-lessons 7 lessons learnt on the road to Awesome | Be Awesome Online

    [...] I lived by this motto, which is why I suspect this lesson needed to be given to me again. My superpower/kryptonite used to be “procrastination excuse generation”. I can probably come up with 15 different [...]

  • http://www.chewdigestbooks.com Gwen

    Okay, I forgive everyone. You are absolved. That is my highest strength. I am taking my confession booth on wheels on the road. Since I am also creative, I should be able to get financing for the project and it will quell that curiosity and interest in the world that I have.

  • http://fight-mediocrity.com/whats-your-secret-identity/ What’s Your Secret Identity? | Fight Mediocrity

    [...] check back in to run Fight Mediocrity.  Then a couple of weeks back Catherine wrote the post about unexpected strengths.  I realised I wasn’t interested in strengths, I was interested in Super-powers. After a [...]

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