Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

To hell with someday-maybe

Rakaia Gorge
Creative Commons License photo credit: geoftheref

I lived for years in Someday-Maybe-Land. I had a villa. It was really nice: the views were great, the people were pleasant, and the soundtrack was a delightful retro-nostalgia mix. But all the time there was this weird feeling that I was missing out on something. That I was missing out on everything, really.

So I burned my villa to the ground, kicked over the postman, and went striding toward the Land of Getting Shit Done.

It’s mountainous here. You do a LOT of climbing, and not in the Sound of Music here’s-a-handy-field-for-me-to-sing-in way. More like a Mordor-on-a-bad-day-hope-you-brought-an-oxygen-tank way. Every day, you’re climbing. You start in the foothills, which sounds sort of pleasant until your quads give way and you’re desperately trying to rub your butt while smiling and hoping no-one noticed. Once you’re over that, and you’ve started accumulating enough rope and clippy thingies to move on, you start tackling full-on mountains.

Do you know the biggest advantage of mountains? Most of the action is slow and laborious and painful, but sometimes you get to run down a steep slope screaming, “Wheeeeee!”

Nice imagery, Catherine. Where are we going with this?

Jade and I made a product yesterday. In five hours.

But we also made it in three years.

Yesterday afternoon, I did three hours of recording, audio editing, one fast sales page, one password-protected page, a customised sales button and DONE.

I couldn’t have done that a year ago.

I’ve climbed a lot of mountains to get to the part where we can get that all done before dinner. The first time I made a sales button it took me about two hours, not ten minutes. I practiced. I climbed those mountains, built up calluses, gained muscle strength and bought one of those nifty headlamps. And I met other climbers, and found out if I could trust them to support my weight on belaying lines.

I could never have done this from my villa. I had to get moving, to start building what my word-ninja reader Adetokunbo Adeshile calls the “synergy of awesomeness”. Otherwise, I’d still be enjoying the mellow soundtrack and the view, wondering why I felt so hollow.

I chose calluses over comfort and I haven’t regretted a day of it.

The Announcement Bit!

So now, as part of the get Catherine to Vegas plan, as well as the Jade-is-awesome Scheme, we present our nifty product:

Awesome Non-icky Conference Networking

(Why yes, we DO have fun naming our products.)

It’s a guide on how to make sure you rock your next conference instead of coming home with a clutch of business cards and no real connections. Jade brings a gift of the strategy and smarts that is getting her flown out to BlogWorld on someone else’s dime (because she is super-duper-awesome at it) and I talk a lot about how to be awesome offline (naturally).

Go check it out!

(In related news, only a few days remain of the Vegas challenge. I’m not there yet but I’m still hopeful. Mwah.)

Have you started climbing ev’ry mountain? Tell me in the comments!

  • http://fungeezer.com Steve Thomas – fungeezer

    Climbing mountains is beautiful as long as you don’t mind the frinkin’ rocks, the sudden slips and falls that put your heart into your throat and the fact that you often wish you would just fall and die!

    There are times when I think about moving back to the villa, but this damed pup tent seems like home now. Hey! There’s a mountain I haven’t climbed! Be back in a couple of days!

  • http://thesocialcaterpillar.com/ Kathryn Hunter

    Thank you. Conferences scare the living bejezus out of me. I freak at the idea of networking. And I love the idea of a plan where I can know what I’m trying to do without becoming ‘that chick’. So, Yay!

    Also, I’m feeling like I’m at the base of my mountain. I really just need to start climbing.

  • http://andydolph.com Andy Dolph

    I spent a lot of time in my cottage in Someday-Maybeland
    and I’m much happier having gotten myself in motion…

    You know – it’s really interesting that I don’t think that being in action is really any more uncomfortable then Someday-Maybeland – it’s just a different uncomfortable.

    When I was in Someday-Maybeland I spent a lot of time feeling empty and lacking, that’s not the problem now, but of course now has its own set of problems and discomfortablenesses (boy, that’s quite a word)

    So here’s my (hindsight based) conclusion, If I’m going to be uncomfortable anywhere, why not be uncomfortable while doing awesome stuff and building my dreams.
    And becoming more meish.

    And then I’m just starting to discover, that I I get comfortable with the uncomfortableness rather then fighting it, it just dissolves and is replaced with okness – which is even more better. (yup – I’m a little punchy tonight, but I’m serious about the point!)

    Andy

  • http://andydolph.com Andy Dolph

    ya – networking confuses me too. I read Naomi Dumford’s comment here a week or so ago where she recommended hanging out at BlogWorld rather then registering for the conference, and thought to myself “I get that could be really usefull, but I would have no idea how to do it.”

  • Anonymous

    Oh my gosh – what you just said described how I’ve been feeling.

    So, I have anxiety and I’ve been pushing myself to get better. Doing hard stuff makes me sick. Staying at home feels like I’m accomplishing nothing and makes me sad, which triggers a different kind of sick.

    So I’m saying ‘screw you’ to my brain and doing the scary stuff. And It’s been a brutally rough year. I did NOT want to do that call yesterday but at the end, I was squealing saying “OMG I said smart stuff!”

    And heres the thing. This year has been icky and horrid but dude, I’ve been interstate twice. I’ve taken up opportunities that terrified me but allowed for a lot of personal growth. And as I do that, more awesomeness comes my way.

    Anyhoozle i have to finish that post because i need noms,

    - Jade

  • http://www.BeAwesomeOnline.com Catherine Caine

    I bought a teeny heater for my pup tent! I’m living LARGE, baybee!

  • http://www.BeAwesomeOnline.com Catherine Caine

    You have a plan, and a great base camp, and many Sherpas. You will be fine. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Jade and I know! :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Hell yeah! I’m used to the aching muscles and I don’t even notice the discomfort any more. The discomfort feels better than boring ever did.

  • http://www.BeAwesomeOnline.com Catherine Caine

    All hail Jade, beautiful exemplar! :)

  • http://www.yourcreativeblog.com Monette Satterfield

    I love the mountains – so beautiful in the distance.

    Oh, wait, they get much steeper with pointy sharp bits as you get closer. Hmm, I think this is going to require more supplies – and chocolate :)

  • http://andydolph.com Andy Dolph

    I think one of the magic things for me is this ongoing realization of just *how* good my bascamp is and how many Sherpas I have. It makes things feel so much more doable!

  • http://andydolph.com Andy Dolph

    LOL

  • Holly

    This post was gorgeous, but I loved that you mentioned Adetokunbo! We knew each other vaguely in college, and we ended up working at the same non-profit center in town for awhile right before I started Cottage Copy. He is truly as cool in person as he is on the internet, and it’s so nice to see him meeting other great people. Totally fun and inspiring and makes a great lunch buddy as well.

  • http://thesocialcaterpillar.com/ Kathryn Hunter

    Yes.

    Plan, camp, Sherpas. I will be fine.
    Plan, camp, Sherpas. I will be fine.
    Plan, camp, Sherpas. I will be fine.
    (repeat until ingrained) ;)

  • http://fungeezer.com Steve Thomas – fungeezer

    They make heaters!?

  • http://thesocialcaterpillar.com/ Kathryn Hunter

    I love plans and research, they are my security blankets. I actually ordered this with SxSW in mind. I’m not going to BlogWorld this year, maybe next, we’ll see. But, really, I *need* to know how to do this and not just be on the periphery.

  • http://www.BeAwesomeOnline.com Catherine Caine

    There are supplies OTHER than chocolate?

  • http://www.BeAwesomeOnline.com Catherine Caine

    I already decided he was super-lovely. Glad to know I’m right!

  • http://www.colormecrazyllc.com Kokomolady

    Thanks for this one Catherine! I have just started climbing my mountain and I’m enjoying every freaking awesome-scary moment of it but I can also see just how BIG it is and that it’s a looooong way to the top as of right now. Thanks for the imagery, I really think it will help me tremendously to picture this new business as a mountain-climbing expedition. Is it strange that picturing it that way actually makes it seem less scary?

    Anyway, good luck with your Vegas-mountain :D

  • http://completeflake.com/ LaVonne Ellis

    I just followed Adetokunbo, thanks to your link. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Yay!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Don’t forget, there are different mountains. Climb the nearest one and it’s probably much less intimidating than looking at The Spire of the World over yonder. :)

  • http://www.beawesomeonline.com/doing-more-with-less Doing more with less | Be Awesome Online

    [...] the funny thing – smart doesn’t get you anywhere. Catherine’s recent post detailing the mountains she has conquered reminded me of [...]

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