Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

The entrepreneur’s night

unsettling dream
Creative Commons License photo credit: Robert Couse-Baker

I slept wretchedly last night. Starting at midnight until about 6:30, my brain would NOT shut up about all the things I need to take care of before my next product can go live. Worse, it kept trying to solve problems that are really quite unsolveable at 3am in bed, like finding the right plugin to display videos. Undeterred, my brain kept trying to dream up solutions on totally insufficient data. Half-asleep, I begged and pleaded with myself to let it go and rest so I could actually get up in the morning and start completing this damn task list, but nope. Toss, turn, fret and tangle the sheets. Productive!

But here I am an hour after waking up, feeling pretty damn alert. I’ve already knocked five jobs off the list and am working on the others. One of the few (very few) bits of wisdom from my brain last night is that my pick-a-date-on-the-calendar go-live date of this Sunday means that every single module (I’ll be producing one a week for 17 weeks) would go live on my Official Day Off, where I’ll be away from my email and unable to respond if things go awry. So changing the live date to this Tuesday (which will be Monday for most of you) would be a much smarter strategic idea. So that’s the plan, as long as I figure out the damn video display by then.

Stuff happens, you know?

The stress-out part I can’t control. I lost count of the number of times I attempted to switch channels on my brain and think about something, anything else. Half-asleep, I have no resources to focus my attention to more useful paths.

But I can control my awake self. I can open my to-do list so that all the 3am thoughts can be safely corralled and forgotten about right now. I can reply to the vital emails first and work on the mechanical, simple work while my creative brain wakes up. I can guide myself into realising what tasks are time-critical (must be done before going live) and what aren’t (like expanding on the skeleton text on a couple of pages). I can assess the amount of work that I must do and what I can get help with. And so all I’m left with is a manageable, productive and smart workload… and a strong desire to nap later in the day. It feels fine.

When not to push

Kicking myself about the bad sleep would be more than useless. I can’t change what I can’t change. I won’t chide myself for having a brain meltdown yesterday while researching video display plugins and taking most of the day off to play World of Warcraft. I won’t beat myself up for the days I’ve slept in because of illness, or the times I’ve gotten overwhelmed and gone off to sit in the sun. Trying to control those moments would just make me feel bad and accomplish no improvement. If I pushed, I would end up zombie-like in front of the monitor, sighing deeply and clicking a button or two. Miserable. Unproductive. And heading for burnout.

Instead, I focus on the times when I CAN improve. When I’m not too sleepy to plough through the to-do list, or I write inspiring copy, or I shoot a whole module’s videos in one morning. Where I have enough energy, focus and drive to push without breaking something. Because I accomplish a whole week’s worth of useful work in that super-charged morning and walk away feeling fine.

The balance

I never had nights like last night when I was swaddled in the loving arms of the Day Job. (Except for that night when I dreamt there was a lobster in my bed.)

But in the Day Job, I had to keep showing up during the dry times, when I was half-asleep or uninspired, to stare blankly at the screen for eight hours and wish I was at home playing World of Warcraft. I had to push when the tank was empty. I had to deliver on timelines that I had no input in.

It’s worth the occasional horror-night for this freedom and rhythm.

Are your downsides worth the upsides? Tell me in the comments!

P.S. Oh dearest darlings, there is SUCH an exciting thing happening. (Another one! My life is full of exciting events right now, which is undoubtedly a prime cause of the tangled sheets.)

With the wonderful and magnificent Tara of Blonde Chicken, I am doing my very first teleclass. Wahoo!

We were chatting about a question that came up again and again and again in the free consulting sessions I did with crafters and artists and the question was, “Why would they buy this?” Most artists and crafters make things for very personal reas0ns – usually, because they want the thing to exist – and thus they struggle in explaining why someone else should buy it. So I’m gonna tell them how. Tara calls me a “brilliant expert”! (Sweet!)

The teleclass is next week (yes, I KNOW… I’m an overcommitter) and it is only $30 and you should totally sign up if you’re a crafty/arty person looking for better ways to sell your wonderful thing. I’d love to have the support for my first ever teleclass.

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  • http://www.scoutiegirl.com tara – scoutie girl

    I can certainly identify with the interrupted sleep. When things get that bad for me, I find it better to go without sleep. No, really! I just either stay up until things are done – or I wake up and bang bang bang things out. When the tasks are completed, I take a big sigh and RELAX. I feel so much better… even if I’m exhausted, and that’s rare.

    Certainly, it doesn’t work for everyone. And I definitely wouldn’t do it all the time. But it works for me when the going gets tough!

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  • http://twitter.com/TroySimmons Troy Simmons

    Whenever I can’t get to sleep, I picture mountain goats. Just mountain goats, on steep, craggy, mountainous outcrops. No idea why it works, it’s just a focal point. I can keep other thoughts at bay by telling myself the goats are all I have to think about right now. From there I drift into surreality and thence to dreamland…

    Maybe you have a trigger as well? If not, you can borrow my goats.

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  • http://www.anencouragingbird.com BirdyD

    You totally give me hope, Catherine. If you can do all this in the depths of winter, I can accomplish something useful in mine. Without burning out or burning up.

    Thnx for the inspiration. :-)

    Will have to go check out your teleclass. I tell you – your Chats are just the most awesomely productive little things, aren’t they? :-)

  • Joe

    What to say Catherine? I lived just like that for nearly a decade. Then I sold everything and bought a sailboat and let the ocean rock me to sleep everynight.

    Sounds like you could use a boat too.

  • http://www.chewdigestbooks.com Gwen

    Totally off topic, but I had to look up what is supposedly means when you are dreaming of lobsters. “To dream of seeing lobsters, denotes great favors, and riches will endow you.” Not too shabby.

    I had one of those super productive days just last week. The challenge that I had with it was telling the loved ones to leave me the heck alone, I was busy being an evil creative genius. I think that they may have taken it wrong; maybe it was the way that I said it?

    Let it go, let it flow, works for me.

  • http://www.chewdigestbooks.com Gwen

    Where do I sign up and is there a package deal for boats with Dramamine?

  • http://www.BeAwesomeOnline.com Catherine Caine

    Yes indeed! :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    I shall give the goats a try. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Nice to know I’m not the only one!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Obviously I do. I’m imagining it now. *rock rock*

  • http://www.BeAwesomeOnline.com Catherine Caine

    This was not a wealth lobster! It was a primordial terror from beyond the deeps!

    “Darling, I love you, but please go far far away.” <—lines I have actually delivered. The Dude is very understanding.

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