Is your website easy to read? Go to the Juicy Studio Readability Test and enter your website address. It’ll do some math (the average number of syllables in a word, and words in a sentence) and give you a few measures, including the average level of education required to understand the content.
The lower the number the better. There are lots of experts who think that a rating that says an eight-grader could understand their content is… embarassing. I’m writing big important articles about advanced topics, I don’t want a primary schooler to be able to read it! they say. And they are wrong.
There are three big reasons you want your website to be as easy to read as possible:
1. To be accessible to a wider audience: this includes visitors with a lower reading level or with English as a second language.
2. To avoid the Curse of Knowledge (Learn more in Remember when you used to suck?)
3. To attract the visitors you most want to reach. People don’t read on the internet, they tend to skim; like they’re going through a magazine. If you use language that isn’t strong and simple, you’ll lose your visitors’ attention.
Our website is readable by most 5th graders. I’m damn proud of that number: we write about technology! I am in love with fancy words! I tend to ramble! I don’t allow myself those indulgences when writing here, because we want to make complicated and intimidating subjects simpler. And simple language is a good way to do that.
What’s your website’s score? Tell us in the comments!
