I was hanging out a few evenings ago, checking my Twitter (as I do) and this popped up in my Must-Read stream: Would anyone be interested in getting a 30-minute SEO consult in exchange for a blog post? (you'd be guaranteed to get 3 solid action plans) Oh, Derek Halpern is such a smart guy. We ...
Tag Archive: world wide web
Create an awesome resource, part 1
Do you have an awesome resource? Something on your website that is so unique, remarkable, useful, meaningful or beautiful that people can't stop talking about it? Screw the professional talk about a "valuable resource". Do you have a resource on your website that's spectacular. Fantastic. Magnificent. AWESOME? No? Let's make one! This will take a number of five-minute ...
Website heresy: One article, one idea
When you’re an expert your knowledge on a subject is nuanced, wide-ranging and inclusive. You can combine multiple high-level concepts into even higher concepts; you include knowledge from so many fields and draw so many valid and useful conclusions. You can explain a half-dozen related but different techniques and viewpoints. Resist this temptation. When you write ...
Website heresy: Social media committment issues
Social media encourages two common and contradictory mistakes. Social media is fun that way. Over-committing to social media You wake up and check your Twitter, check out the new followers and send five replies and seven retweets. Then off to Facebook to respond to 82 comments on your fan page (you get through 20 by copy/pasting ...
Website heresy: Connections first, money later
Imagine Mr Moneybags walking down the street. He has so much disposable income in his pockets that his pants are starting to sag a bit and he has dreadful lower back pain. But suddenly! there you are offering to sell him your wares. It doesn't even matter what they are, he accepts. In fact, in ...
Change the goddamned world
What topic do you need to be writing about in order to change the world? Any of them, dearest. Any of them.
3 tips to make your site more social
We interrupt the stream of heresies for a guest post by Mike. Less controversial, but it's funny and makes a lot of sense. Whether you've paid much attention to it...err...scratch that. Whether you've jumped into the social media trend or not, one clear fact remains: Social media has taken over the web as we know it. And ...