When you’re an expert your knowledge on a subject is nuanced, wide-ranging and inclusive. You can combine multiple high-level concepts into even higher concepts; you include knowledge from so many fields and draw so many valid and useful conclusions. You can explain a half-dozen related but different techniques and viewpoints. Resist this temptation. When you write ...
Tag Archive: Social media
Website heresy: Social media committment issues
Social media encourages two common and contradictory mistakes. Social media is fun that way. Over-committing to social media You wake up and check your Twitter, check out the new followers and send five replies and seven retweets. Then off to Facebook to respond to 82 comments on your fan page (you get through 20 by copy/pasting ...
Website heresy: Connections first, money later
Imagine Mr Moneybags walking down the street. He has so much disposable income in his pockets that his pants are starting to sag a bit and he has dreadful lower back pain. But suddenly! there you are offering to sell him your wares. It doesn't even matter what they are, he accepts. In fact, in ...
Aftermath of heresy, part 2: Conclusions
This is the last post that directly references the highly emotional post about social media and scalability, although I have had a number of very interesting comments from there and the follow-up post that will turn into other posts later. After much thought and conversation I have come to a conclusion: that post ...
Aftermath of heresy, part 1: Questions about social media
So yesterday I blurted out a highly emotional post about social media and what I described as the big lie: Anyone with 10,000 followers on Twitter will not be your buddy. I wrote, with very strong NSFW language, about some specific events that I had experienced recently and how I felt about them. Lots of people ...
The lie of social media
Things are going well: the Awesomeness Consulting sessions have been a blast, and I now have a regular consulting client (sweet!). There’s been some great response to the website heresy series; our daily visitors are up, and we’re selling copies of the Website in a Weekend course without doing anything to market it. But ...
3 tips to make your site more social
We interrupt the stream of heresies for a guest post by Mike. Less controversial, but it's funny and makes a lot of sense. Whether you've paid much attention to it...err...scratch that. Whether you've jumped into the social media trend or not, one clear fact remains: Social media has taken over the web as we know it. And ...
5 minute mission: Reflect on your progress
Reflect for a few minutes: you've been growing your website in small increments over time. We don't notice how much a child has grown until their shoes mysteriously don't fit, or how much our website has slowly improved. 1. Do you take regular measurements of a few key metrics? If not, open up a spreadsheet and ...