We made the plan to create an awesome resource. Then we checked the plan for adequate levels of ass-kickery. Now it’s time to create and promote it. Create your awesome resource! Before you start creating the content you need two things: 1. A clear vision of what you want to accomplish (check!) 2. Buckets of…
Read the full article »
1. Choose one of the boring, pedestrian tasks you perform every day. 2. Do it gloriously well. Instead of a “Thanks Pete” response on an email, reply with something thoughtful and useful. Include a personalised note with the package you’re sending out. Find an article you like and write a good recommendation. Take the time…
Read the full article »
Decide on, out of all the possible options, the next piece of content you’re going to add to your website. It could be: a post a menu an e-book a status update a video a glossary a sales page a product photo 2. Describe in one sentence what this content is designed to achieve. 3….
Read the full article »