When you’re an expert your knowledge on a subject is nuanced, wide-ranging and inclusive. You can combine multiple high-level concepts into even higher concepts; you include knowledge from so many fields and draw so many valid and useful conclusions. You can explain a half-dozen related but different techniques and viewpoints. Resist this temptation. When you write ...
Tag Archive: heresy
Website heresy: Share the spotlight
Collaboration is a wonderful tool. Go read this account of how a gifted musician can make a concert a collaborative experience. (I'm one of the people who will be proud to say "I knew Pamela when...") I don't need to make those points again; I couldn't do better. That kind of collaboration has a ...
Website heresy – No excuses!
Darlings, I think maybe I have the flu. My head is fuzzy, every limb is tired, and my head weighs ten tonnes. Writing is like building a ziggurat, with every word laboriously heaved into place. (Grammar and punctuation are still okay though. I have Standards.) I really, really don't want to be writing. I want to ...
Website heresy: Make yourself obsolete
As part of the website heresy month, I wanted to talk about a heresy that's related to the workplace, and to how you help your customers. It's the principle that you should never make the job you do obsolete. I suspect (and hope) I'm not alone in thinking that making yourself obsolete - working yourself ...
Website heresy: Stop learning, start doing
Education leads to action. Or as one of my personal heroes, Henry Rollins, puts it: Knowledge without mileage equals bullshit. There's a limit on how much you can study without implementing the stuff you've learned. There's a time when you have to stop buying and reading yet another perspective on a subject you already know and you ...
Stop tweaking your design
photo credit: mugley Design matters. But it only matters so far. Change your design until it has: clear and effective navigation enough white space to not look crowded a ...
The lie of social media
Things are going well: the Awesomeness Consulting sessions have been a blast, and I now have a regular consulting client (sweet!). There’s been some great response to the website heresy series; our daily visitors are up, and we’re selling copies of the Website in a Weekend course without doing anything to market it. But ...