When you’re an expert your knowledge on a subject is nuanced, wide-ranging and inclusive. You can combine multiple high-level concepts into even higher concepts; you include knowledge from so many fields and draw so many valid and useful conclusions. You can explain a half-dozen related but different techniques and viewpoints. Resist this temptation. When you…
Tag Archive: heresy
Website heresy: Share the spotlight
Collaboration is a wonderful tool. Go read this account of how a gifted musician can make a concert a collaborative experience. (I’m one of the people who will be proud to say “I knew Pamela when…”) I don’t need to make those points again; I couldn’t do better. That kind of collaboration has a number…
Website heresy – No excuses!
Darlings, I think maybe I have the flu. My head is fuzzy, every limb is tired, and my head weighs ten tonnes. Writing is like building a ziggurat, with every word laboriously heaved into place. (Grammar and punctuation are still okay though. I have Standards.) I really, really don’t want to be writing. I want…
Website heresy: Make yourself obsolete
As part of the website heresy month, I wanted to talk about a heresy that’s related to the workplace, and to how you help your customers. It’s the principle that you should never make the job you do obsolete. I suspect (and hope) I’m not alone in thinking that making yourself obsolete – working yourself…
Website heresy: Stop learning, start doing
Education leads to action. Or as one of my personal heroes, Henry Rollins, puts it: Knowledge without mileage equals bullshit. There’s a limit on how much you can study without implementing the stuff you’ve learned. There’s a time when you have to stop buying and reading yet another perspective on a subject you already know…
Stop tweaking your design
photo credit: mugley Design matters. But it only matters so far. Change your design until it has: clear and effective navigation enough white space to not look crowded a few effective images a defined visual hierarchy (where the most important elements are the biggest, boldest and most obvious) no more than two, maybe three fonts…
The lie of social media
Things are going well: the Awesomeness Consulting sessions have been a blast, and I now have a regular consulting client (sweet!). There’s been some great response to the website heresy series; our daily visitors are up, and we’re selling copies of the Website in a Weekend course without doing anything to market it. But right…