Tag Archive: expert

You don’t have to be an expert

photo credit: Waldo Jaquith Content writing does not have to be put off until you have sixteen doctorates and three Nobel prizes. Whatever level of edumacation you’re at with your subject, you can still write about it NOW. Level Zero: Newbie Your audience: other complete beginners How you write it: You’re brand-new to the subject…

Remember when you used to suck?

Copywriting has a number of potential pitfalls. One of the biggest is this: “Oh my god, I must be really getting good at this… the training has started boring the shit out of me!” – Me photo credit: left-hand Yeah, you know what I mean. Becoming an expert means that more and more topics become…