Tag Archive: content

You can definitely criticise your competitors

photo credit: Chris Owens “Write positive content! Don’t get into the negativity game! Don’t badmouth your competitors!” runs the conventional wisdom. In general, it’s okay advice. Certainly you don’t want to get a reputation for being a sarcastic jerk-off that sneers at everyone. (Unless that’s your position in the market. It’s not my style but…

Plan your next content

Decide on, out of all the possible options, the next piece of content you’re going to add to your website. It could be: a post a menu an e-book a status update a video a glossary a sales page a product photo 2. Describe in one sentence what this content is designed to achieve. 3….