Do you have an awesome resource? Something on your website that is so unique, remarkable, useful, meaningful or beautiful that people can’t stop talking about it? Screw the professional talk about a “valuable resource”. Do you have a resource on your website that’s spectacular. Fantastic. Magnificent. AWESOME? No? Let’s make one! This will take a…
Tag Archive: awesome websites
Website heresy: Make yourself obsolete
As part of the website heresy month, I wanted to talk about a heresy that’s related to the workplace, and to how you help your customers. It’s the principle that you should never make the job you do obsolete. I suspect (and hope) I’m not alone in thinking that making yourself obsolete – working yourself…
Website heresy: Test your content on real customers
Are your customers real people? You know, people who mostly live offline? Then you need to watch this: (The non-video-watching summary? Google did a street poll in Times Square. Almost all of their respondants used the internet, but only 8% knew what a browser was. Most thought Google was their browser.) I live in the…
Change the goddamned world
What topic do you need to be writing about in order to change the world? Any of them, dearest. Any of them. photo credit: Hamed Saber Most people have the wrong idea about how to change the world. They look at the big players and think “My plumbing supplies* website isn’t Gandhi. It isn’t Nelson…
It IS all about you, a little
“Your website is not about you. It’s all about your visitors.” Makes sense, right? Lots of experts say it. I used to say it. Now I don’t say it any more, because I think it has two gigantic problems if you want to create awesome websites. photo credit: wonderferret You aren’t Santa Claus Santa Claus…
Websites are worth the pain
Websites are not for the faint-hearted. Now I’ve firmly discouraged you, let’s talk about why they’re worth it. photo credit: crsan You’re the kid with all of the Muppet Babies (You probably have to be my age and raised in Australia to understand that one. Muppet Babies were the craze when I was six.) Maybe…
Website heresy: The technology doesn’t matter
It’s time to shake things up here in BeAwesomeOnlineLand. (Did you hear someone start playing Eye of the Tiger? Weird.) We’ve just completed two months of how-tos and daily 5-minute missions, and gotten to know a lot about you and where you’re at and you’ve let us know how we’ve helped you, and these are…