Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Website heresy: Share the spotlight

Collaboration is a wonderful tool. Go read this account of how a gifted musician can make a concert a collaborative experience. (I’m one of the people who will be proud to say “I knew Pamela when…”) I don’t need to make those points again; I couldn’t do better.

That kind of collaboration has a number of benefits.

The pressure to create, to produce, to say something new… if you’re the only content producer it can be overwhelming. When other people are involved, they spark new conversations, bring new energy and make exciting new possibilities. So bring in your readers!

Your readers will like you more, trust you more, and appreciate you more. They know they’re not just a number to you, they’re a valuable part of the community.

How do you start the collaboration?

I’ve been thinking for awhile about ways I could do this. I write and welcome guest posts (if you want to guest post, let me know!), and I have a number of small to large projects brewing with some of you.

New inspiration struck last night at 2am as I lay awake cursing my sinuses and blowing my nose, and unlike many of my late-night genius ideas (which I either forget or realise are completely ridiculous come morning) this one is kinda interesting, I think. (I hope!)

Short Thought

You inspire me with your opinions and thoughts. I want to encourage that, give you a chance to be seen, and build something together.

The idea: A question is asked. (I asked the first one, but I’d like people to take turns!) Each participant responds with a one-to-two sentence answer, either by video (very much preferable) or with text and an image. I stitch all of them together into a video that includes your name and website address, which we can each publish and distribute as we like.

Here’s the example, with only my answers, of course:

Are you interested? Here’s what to do:

- If you have a webcam, video camera, or any other recording device and you are brave enough to use it (please please yes), record a short answer to the question “What does the internet need?”. Don’t add the subtitle with your name and website address, I’ll do that.

- Otherwise, find an appropriate background image (nice and big) and email it to me with your text version. (If you’re a Photoshop whiz, feel free to DIY. I’m using Rockwell font because I like it, but do it however you like!)

- If it’s small enough you can email it to me, if you’re on Gmail I have a shared folder set up (tell me your email address and I will add you to it), if you’re on Skype you can send it to me, otherwise there’s a squillion file uploaders like YouSendIt that you can use.

Your five-minute mission, should you choose to accept it…

If this idea appeals to you, do it. (You’ve got three days, then I’ll release the final version.) If not? Spend five minutes coming up with a collaboration project for your website.

Are you on board? Tell me in the comments!

  • http://www.dodgymoviesreviewed.com/ Gareth

    I'm in, as long as you accept flippant answers.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Of course I do! :)

  • TMFproject

    LOVE!!!!!!!!!!!!!!!!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Will you be joining us, then? :)

  • http://bornfamous.com/ LaVonne Ellis

    GREAT idea. I'm in, but I don't have a video camera yet. I'll send an image. When I can think of something the internet needs!

  • http://fight-mediocrity.com/ Gareth

    Sent the answers through. Still can't locate my webcam though.

    Will have to find it for next time, or figure out the video on my camera.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Got it. Lovely lovely stuff, I'm enjoying reading from the fierce angry you!

  • http://www.BeAwesomeOnline.com Catherine Caine

    And what a great answer you had! :)

  • http://bornfamous.com/ LaVonne Ellis

    Couldn't help myself. :)

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    [...] extended the Short Thought video collaboration until Saturday (probably your Friday). There are already some lovely [...]

  • http://www.engageyourstrengths.com wdaunheimer

    How did I miss this one? I can't tell the date of this post, but from the fact you mentioned you extended it, I'm guessing I missed it. Anyhow, since you've extended the time, I'll be submitting a video. Please send me the email, link, whatever to upload or send the file. wendy@engageyourstrengths.com. Oh, and I'd really like to guest post!

  • http://www.beawesomeonline.com/ignore-user-feedback Ignore user feedback – website heresy

    [...] always a but, isn’t there? It’s not fair. Yesterday I was writing about how you should collaborate and work with your readers, now I’m saying there are times you should ignore them. I wish there was a hard-and-fast, [...]

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