Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Scared? No, I’m just too busy!

Oh sure you are.

Ever noticed that it’s always the scary stuff (or the embarassing or painful stuff) that we’re too busy to do? I’m pretty sure I have never, ever been too busy to eat an ice-cream. But sending an email that could make me money? I can hold off on that sucker for weeks.

I have and still do struggle with this. For a long time I got away with the “I’m too busy” excuse, because I am busy! As I mentioned yesterday in the post about the tango of fear and awesomeness, I’ve been building this website while working a 40-hour-a-week day job. Since I tend to have psychotic episodes when denied of sleep, that leaves about 5 hours in the day for me to work if I ignore my loved ones a bit.

It is very, very easy for me to fill up that time with pleasant tasks (writing, commenting, tweeting, studying) and never approach the scary stuff: building new products and services, contacting people about guest posts, redesigning the website to highlight the consulting services… yikes!

Enter irony

The work we produce while avoiding fear might be good, but it won’t be great. You have to push through fear to produce great work; great work that produces purpose, immortality and serious cash rewards. All reasons I started the website. Wait…

I’m scared of never achieving greatness!

AND

I’m scared of doing the work that leads to greatness!

One of these two had to go. Guess which fear I ignored, and which one I encouraged? I built myself a Feartopia around the fear that I would never achieve anything lastingly great. In it, I would putter away in pleasant but meaningless jobs until I retired, always faintly sad and wistful, thinking, “There should be more than this,” spending my hours on idle amusement, and never really remembering what I did last month because they were all like each other, all nice and pleasant, all wasted…

*shudder*

Every time I catch myself avoiding the scary stuff, I drag out that water-colour pleasant nightmare and remind myself that there are always alternatives. It’s very effective.

Your five-minute mission, should you choose to accept it…

Think about the tasks you’ve been putting off for more than a week. Are there good reasons you’re delaying, or are you trying to avoid them – possibly in the hope that Judgement Day comes first?

Take the first step toward getting those actions done. If you need to send an email, find the address. If you want to make a product, spend 5 minutes thinking of names.

Once you’re done, come tell me about it in the comments!


If you’re finding these posts useful and you want to be in the front row when I launch the still-unnamed “how to manage your fear and build an awesome website” product, then sign up for updates and a special discount!


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  • http://TheTinySoprano.com/ Natalie Christie

    Aw Catherine, you have such a great spirit! I love your approach and your self-awareness – your enthusiasm to achieve awesomeness is just so fun to watch. Your readers are lucky to be able to dip into your journey 'cos it's gonna be *huge*. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Natalie! I love watching what you're doing too, it's similar to (and just as enthusiastic as) my work, but with a big bunch of fascinating stuff I could never think of.

    How did your big audition go?

  • http://milesofabbie.com Abbie

    We are totally on the same wavelength!

  • http://www.BeAwesomeOnline.com Catherine Caine

    :) And how has your journey gone?

  • TMFproject

    Are you reading my mind? I was having this very issue earlier this week. I sometimes wonder if I avoid doing things that could lead to even more amazing things because I'm so anti-commitment sometimes….and doing amazing things is a damn commitment if I've ever seen one.

    I love you for this post. And for your website. And for your videos. And for your awesome accent. And for your AWESOME SELF.

    I've been offline for the past week, for the most part, and that's why I haven't been around…but pls don't think my absence is a lack of interest…because what you have to say is damn profound. And I dig.

    xo!

  • http://www.BeAwesomeOnline.com Catherine Caine

    You wondrous and delightful creature!

    There are people I love, and people I respect, and people who just get me jumping out of my chair with enthusiasm every time I talk to them.

    And you are all three!

  • http://picsiechick.blogspot.com/ PicsieChick

    Well, there's no time for ice cream in my world, actually, although if I looked close enough I could probably find something that is using up some of that precious time. (blog-reading? hmmmmm, but I learn so much from all of these bloggers!)

    My mountain of commitments has many elements. One of them is preparing for a triathlon. I did a run and walked home, so that counts as something towards something that is amazing. And, sometime after reading this yesterday I decided on a contest to promote my awesome new site and Facebook fan page when they are ready to be unveiled. By your estimation, I made progress. YAY!!!

    I'll make a list of what needs to happen for the other parts of my mountain and get a jump on one or two elements after work today.

    Thanks for the push!

    Hugs and butterflies,
    ~T~

  • http://www.BeAwesomeOnline.com Catherine Caine

    Of course you made progress! Almost everything important is done with a whole lot of tiny steps. Any time you're moving in the right direction that's excellent.

    A triathalon AND and new site promotion? Your goals are just as huge and fantastic as mine. It's so nice not to be the only crazy person going large!

  • http://picsiechick.blogspot.com/ PicsieChick

    Ah, Catherine! If only those were the only goals! LOL

    Tonight I made progress on my Belly Dance routine – finally edited the song so it is shorter (11+ minutes is far too long for my first self-choreographed solo). It was easy, so I know if this section “doesn't dance well” that I can do another cut in short order.

    Next up: marketing support for my husband's new business. He's just become a real estate agent. And, yes, aside from all the ideas for print ads, etc, I've also designed his facebook fan page (http://www.facebook.com/johndeak) and I have yet to create a real web site for him. He'll continue to use the Century 21 platform until I finally put something together.

    I think those are all the big ones. lol

    And after all that, I can write my blog post for the evening.

    I do thank you, though. I got over my fear of editing the song and that gave me a gift tonight.

    Hugs and butterflies,
    ~T~

    btw, when I view your blog from my other computer (vista, IE) I don't see the comments at all. They work fine on this computer (vista, Chrome).

  • http://www.BeAwesomeOnline.com Catherine Caine

    Holy crispy crap! You really ARE busy!

    And you're very very welcome…

    (Which version of IE does your computer use?)

  • http://twitter.com/GoddessLeonie Goddess Leonie Allan

    Just found your website, you are an absolute legend Catherine. I adore what you are creating here!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Why thank you, and hello!

    I've just been checking out your website. I *heart* it! So colourful and charming and welcoming!

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