Your tagline (also called a strapline or slogan) is the second line of text under your title. It acts as the description of your website, and visitors use it to decide if they’ve come to the right place.
A lot of website owners get too clever with their taglines. Always keep in mind: your customers aren’t you. To you, it’s bleedingly obvious what good or service you provide, but you’ve been doing this for a long time. Your potential customers are busy, so make it easy for them. They’ll appreciate it.
1. What is a visitor going to get out of your website?
- New strategies for pet discipline
- Footwear that fits their feet
- Control over their phobia
- A hand-made baby blanket
2. Add a verb to your answer and make sure the benefit is clear:
Learn better pet discipline strategies – have more fun with man’s best friend!
That’s about the longest you want the tagline to be. Keep it short, sharp and customer-focussed. Witty is a nice bonus, but only if you can be witty without losing clarity.
3. If you’re using WordPress, log in to your dashboard and click on the Settings link. In the General tab there’s a field called Tagline. Write your new and improved slogan in that field and Save changes.
What’s your tagline? Tell us in the comments!