Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Review: Tweetymail

How I Tweet
Creative Commons License photo credit: Glenn Batuyong

The Problem: Twitter Rations

I loves me some Twitter, I do. But herein lies a problem: I’m finding that having Twitter open while grinding away at the day job isn’t really viable. Y’all are just too distracting. The conversation is bad enough, but then there’s the fascinating links you fine people send on, that inevitable see me skimming articles then realising I’ve just lost fifteen minutes.

Goddamn you all.

There’s a second level to this, as well. As I get further into voice work, it’s important for me to be visible and responsive on Twitter, rather than just throwing tweets into the ether. This puts me into a space I imagine that a number of you are in already, and I know Catherine’s been in in the past. You’ve got the day job, which needs to be looked after, because it pays the bills. And then you’ve got the work you love, and chances are there’s a lot of conversation around that on Twitter.

While there are points in the day where I catch up with Twitter via the deliciousness of Tweetdeck, when I’m on Twitter Rations the problem boils down to this for me:

  • I want to be able to send occasional tweets with as little effort as possible, and without the risk of getting distracted by awesome stuff on Twitter. I want to be able to do this because it lets me feel connected to friends.
  • I want to be able to respond to conversations with me. I don’t want to be That Guy on Twitter who acts like a talking alarm clock.That’s my problem in a nutshell.

    Enter The Tweetymail

    In short, Tweetymail rocks. It’s made managing Twitter while on Twitter Rations so much easier, by pushing all of your Twitter interactions to your email client. You register one or more email addresses with your Tweetymail account, and then you receive alerts of new Twitter activity via email. New follows, direct messages, mentions, and keyword searches all come straight to your email client.

    Here’s a shortlist of the features I’ve found super-valuable:

    Email notification when someone mentions you

    Every time you’re mentioned on Twitter, you get an email with the full text of the tweet, and handy links to reply or retweet that tweet, or forward it as an email. If you’ve been popular and there’s been several mentions since Tweetymail last checked, you’ll get several tweets together. Here’s an example email:

    Tweetymail mentions email

    A mentions email inside Gmail

    Far and away, this is the biggest benefit to me. You set it up in Tweetymail via a ‘mentions alert’, and as long as I’m reading email regularly, when my name is invoked I will appear like a swarthy ifrit of legend and reply.

    Responding to a tweet via email

    No matter whether you’re getting a tweet emailed because you’ve been mentioned, or because you’ve set up a search for certain keywords (which Tweetymail supports very easily) every tweet that comes in via email. Because of those three links in every emailed tweet, no matter whether you’re getting it via a mentions alert, or via a search for certain keywords.

    Click the relevant link, and you get a new email message opened. In Gmail, it looks kinda like this:

    Tweetymail replying to a tweet

    Replying to a tweet

    That makes any action in Twitter possible with two clicks in your email client, which isn’t bad at all.

    Tweeting via email

    Sending a new tweet is even easier than replying to a tweet via email. It’s done by sending an email to tweet@tweetymail.com from one of your registered addresses.

    Those are the core features that sold me on Tweetymail. Now, I’m a a believer (I couldn’t leave her / if I tried) The public beta is over, but you can try the full features of Tweetymail free for a month, and subscription is pretty cheap at $2.99 US per month for full access. Anil Chawla, the developer (@anilchawla on Twitter) is super-responsive, and started a conversation with me on Twitter to clarify my confusion around the limits set in the subscription models after I mentioned Tweetymail. (I’m glad he did, too, or I wouldn’t have signed up)

    If your curiosity is peaked, I won’t take poorly if you go check out Tweetymail now. I’ll be here when you get back.

    All of this is just scratching the surface of Tweetymail. There’s a host of other features available as well that make managing Twitter easier, including scheduling (which admittedly I don’t have a use for yet myself) Here’s a few more useful features, to my mind. You can also check out the full user guide for more info.

    Getting search results via email

    Just like the emails you get when you’re mentioned, you can also get results for specific searches, batched up with 20-50 results per email. (you specify how many updates you want between those boundaries) This is a great way to keep a record over time of something you’re interested in, whether it’s a hashtag game, an event hashtag, or just a particular term. (I’ve got a regular search on ‘voice over’ running myself)

    Making blocking easier

    One thing I’m lousy with is blocking dodgy users – spambots, SEO MARKETING GURUS, or cheap shills for porn websites. One of the great things that Tweety mail does is enhance the regular emails you get for new followers or direct messages by replacing the contact email address you give Twitter with an account-specific email address that Tweetymail gives you. Here’s an example of a new follower notification:

    Tweetymail follower email

    gilydjk is absolutely a Real Human (click for larger image)

    It gives you great context on the kind of user who is following you, with their most recent tweets. It also gives you easy one-click emails to send to follow the new user, or more importantly, block them. Guess which one I did with dear gilydjk? It’s nothing you couldn’t do yourself, but it’s just that little bit easier.

    Retrying failed tweets

    This is one area where the usability really shines. If you send a tweet that’s too long, rather than just getting a ‘tweet failed’ response, you get an email that looks like this:

    Tweetymail notification of failed tweet

    Out by one lousy character! (click for larger)

    It tells you how long your tweet actually was, and gives you an easy link to create a new email containing the old text, so you can trim it down quickly. Now, admittedly you’d get that correct out of the gate with a client like Twhirl or Tweetdeck, but it’s well-thought out functionality for an email cient that makes things just that little bit easier.

    So that’s what I’m finding great about Tweetymail so far. Let me know if you’ve got any questions in the comments about the product. Also, I’d love to hear how you’re making managing Twitter easier yourself! Share your most august wisdom in the comments.

    • http://twitter.com/DaveBockett Dave Bockett

      Thanks Kevin for the great review. It certainly sounds super awesome!

    • Trever Clark

      Hey Kevin – Good to see you back on BAO! Sounds like a pretty cool product. The only reason that I'd hesitate to sign up would be that I actually find leaving my email open to be more distracting in some ways that leaving Twitter open! But, then again, I work from home. If you actually have to be in an office, then usually you're all but required to leave your email open all day anyway. So it would be perfect for that scenario…

    • http://www.beawesomeonline.com Kevin Powe

      Glad you found it useful, Dave! I'd definitely recommend trying the free month if you're finding managing Twitter an issue.

      Everyone tends to have different problems with incoming information – where does your flood come from?

    • http://www.beawesomeonline.com Kevin Powe

      Very interesting… what is it about email that makes it more distracting for you?

      Is it the time involved in responding versus 140 characters on Twitter, or do you have much more information coming in via email?

      Or is it that there's more of an urge to respond with incoming email?

      (I'll shut up and let you talk now, rather than guessing)

    • HannahCB

      Great review Kevin, thanks! I've been trying to strike a balance between work and twitter since getting tweet deck (at least I could close the actual web tab when I was using the online version). It's going ok, but it's good to know that these things are out there if a more serious intervention is ever called for – which it inevitably will… :)

    • Trever Clark

      Good guesses. ;-) I think it is actually the latter. When I get an email, I feel the need to respond immediately for some reason; to do something with it. With Twitter, I'm a little more able to just keep an eye on it in the background. It probably has something to do with the fact that emails come directly to MY inbox, making me feel like they're MINE and that I need to take care of them. On the other hand, tweets are just kind of sent out into the ether (unless they contain a mention or DM), and it's easier to choose whether to respond.

    • http://www.beawesomeonline.com Kevin Powe

      I hear you on Twitter's website being easier to ignore than Tweetdeck, Hannah. Especially with Tweetdeck's notification pop-ups for new tweets.

      Thanks for the kind words, too! I've reached the 'serious intervention' point myself thanks to the flood of info related to voice work, so I'm going to be writing some posts around how I've managed that in the near future hopefully.

    blog comments powered by Disqus