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Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Review: Made to Stick

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I’ve already mentioned this book twice in my previous posts, because it’s ACE. I regard Made to Stick as a foundational book for anyone in business.

So that’s Made to Stick. If you buy it through this link, two things will happen:

  • We’ll get paid $1.45 or so
  • A really great company (Better World Books) will get your custom.

What’s the boringest idea you wish you could make sticky? Tell us in the comments!

8 Comments - Join the conversation!
  • http://bornfamous.com/ LaVonne Ellis

    Funny, I finally got around to browsing through your site and came across this review, and Made to Stick was sitting on my desk under a pile of other unread books from the library–that I was going to return today! I had read up to page 57 a few weeks ago, and did find it interesting but not really applicable to me, because at that time I didn't have an idea to apply it to. It was all theoretical for me. But now I have a GREAT business idea I'm all fired up about, so I'm going to pay some late fees to finish the book before I return it. Thanks!

  • http://www.BeAwesomeOnline.com Catherine Caine

    I'm interested that you didn't find it applicable the first time around. I think it matters to anyone who wants to communicate about anything! And that's all of us.

  • http://bornfamous.com/ LaVonne Ellis

    Well, with my various ailments it's hard to focus on books. I can't read them straight through the way I used to. I put this one aside intending to finish it and forgot all about it. Now I owe the library another quarter, but I think this is one book I'm going to have to buy.

  • http://www.BeAwesomeOnline.com Catherine Caine

    There's an audiobook version, I think, if that helps.

  • http://bornfamous.com/ LaVonne Ellis

    Hmm, I'll check it out, thanks. :)

  • http://www.engageyourstrengths.com wdaunheimer

    I stumbled on this while looking into your services – it's one of my favorite books! Have you read their follow on book “Switch”? VERY awesome, talks all about making changes that stick.

    Now, on to figuring out what service of yours to get – I definitely need a one-on-one, but monthly is tempting too.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Wendiest! I haven't gotten Swtch yet. Not that I don't want it desperately, but I haven't found it in the bookshops and must order it in from the US. I'm looking forward to it intensely!

    I could advocate both. :) It depends on whether you want to chat to other people in the same position as you or want to keep everything intimate.

  • http://www.beawesomeonline.com/create-an-awesome-resource-part-1 Create an awesome resource, part 1

    [...] once again indebted to Made to Stick. In the book they talk about a research team that discovered 89% of award-winning ads followed the [...]

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