Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Website heresy – No excuses!

Darlings, I think maybe I have the flu. My head is fuzzy, every limb is tired, and my head weighs ten tonnes. Writing is like building a ziggurat, with every word laboriously heaved into place. (Grammar and punctuation are still okay though. I have Standards.)

I really, really don’t want to be writing. I want to be half-asleep on the couch watching David Boreanaz be chinly and engaging.

But after thirty years of delaying and non-committing, I finally understand a bit of wisdom I’d heard but never absorbed:

The fewer excuses you accept from yourself, the more success you will have.

For me, excuses are such a slippery slope that I have to reject any short of actual decapitation.

I write every day. I can’t futz around with measures like “regularly” or “twice weekly”. I need the clear measurable ticky-box standard of Every Day.

Today, I have a really good excuse not to write. I could skip a day. But if I did, next time it would be a pretty good excuse, and then a moderately good reason, and then it’s six weeks since I posted anything and the website has tumbleweeds rolling down its main street.

The funny thing is, I feel a bit better now I’ve started. I almost always do!

  • Once I get my shoes on and start to walk.
  • When I start sorting out the important papers.
  • When I finally have the talk I’ve needed to have.

Your five-minute mission, should you choose to accept it…

Think about the last few excuses you used. Were they still reasonable afterwards? If not, make a note to yourself: those excuses aren’t allowed any more.

Do you have any acceptable excuses or do you need a zero-tolerance policy? Tell me in the comments!

(I will respond. But not right away, because I really do need to lie down.)

  • http://bornfamous.com/ LaVonne Ellis

    Oh, no! Yes, go lie down and have a hot toddy while you're at it. If you can get someone to make it for you. I'm proud of you for writing this when you feel so awful, but I really do think that is an acceptable excuse. Or… if you write a few posts ahead and schedule them, a day or two off won't even be noticed. Listen to me, giving YOU the advice *I* need.

    My excuse is migraines and fibromyalgia, and lately I've been laid low more days than not. Today is one of my increasingly rare good days, thank goodness, so I've been busy learning and planning, but not writing. (I feel like I need to do more research before I'll be ready, but that may just be procrastination.) I try to jam as much as I can into my good days because my brain just doesn't function on the bad ones.

  • http://www.engageyourstrengths.com wdaunheimer

    Poor thing! I hope you feel better soon. Didn't you get a flu shot a few weeks ago? :) That's okay – I got one this year and came down with it anyway.

    I admire you for sticking to it and giving us “awesome addicts” new content even when you feel miserable. Leave it to you to turn it into a lesson for those of us who are less dedicated. Gosh, even with the flu you are kicking my a**.

    I definitely need a “no tolerance” policy. And, like you, would benefit from a posting-every-day rhythm. Guess I'll be writing tonight when I get home.

    Take care, and get some rest!

  • http://www.BeAwesomeOnline.com Catherine Caine

    For awhile with the 5 min missions I was a few days in advance, but these big posts take so much longer I need a whole day to get ahead. I'll try and get another one done today, and maybe a couple on the weekend. Thanks for the reminder.

    Migraines are a GOOD excuse. You can't type when you can't see the screen!

  • http://www.BeAwesomeOnline.com Catherine Caine

    I feel a good bit better today. I think it was a sinus infection, not the flu shot (I LOVE that you remembered that!)

    So did you write last night? :)

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