Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Manage your fears and get more awesome

I’m in favour of awesomeness. (No, really?)

I’ve been pushing myself hard these last few months: getting up at 4:30am to chat, writing and studying every spare moment, abandoning a number of my favourite hobbies, working 14-hour days… you know, stuff I thought I couldn’t do, stuff that was Too Hard for the likes of me.

But it’s not too hard. Do you know why?

Because of you.

Because helping you get unstuck enough to start a website is the best feeling in the world.
Because encouraging you to show your delightful personality to the world makes me proud.
Because every time you tell me that you’re afraid but you’re going to do it anyway, I feel I’ve won a great victory.
Because every time you post something, you’re making the world a tiny bit more awesome.
And as I said, I’m in favour of awesomeness.

The fear and awesomeness tango

I’m also in favour of fear.

Umm.. what?

Fear is our protective parent. It stops us from poking tigers or punching police officers or investing your savings in a “sure-thing” online marketing system. Fear is a damn useful tool…

*caveat alert*

if you can manage it.

If we can manage our fear, then we can have safety and risk, stability and growth, usefulness and delight… and of course a gigantic bucket of awesomeness.

But if we don’t manage our fear, it leads us to perfectionism, procrastination, and many other painful, obstructive behaviours that stop us from rocking it out like the brilliant fascinating rock stars we are.

I know this from experience.

The fears I had to manage to get this far

I can’t learn about websites!
I can’t do design!
I can’t build a business while working a full-time job!
I can’t sell my expertise!
I can’t say that!
I’m going to fail.
I’m going to go broke.
Oh God, what if I succeed?
No-one will listen to me!
I don’t want to offend anyone!
… and a dozen more.

Most of these are reasonable fears: I am putting myself at risk by starting and growing a website. I had to learn how to listen to the sensible parts of my fear (“Do not spend $2,000 you do not have on a training course, you will not be able to pay for it.”) while placating the nonsensical parts (“No-one will actually shun you on the street if you write a bad post.”) This took me three years. Three years in which I talked about starting a website, I planned and daydreamed and what-if’d about starting a website, but I never, ever did anything about it.

Register a domain name? What if I pick the wrong one!
Apply some (any) of the knowledge from the blogs and courses and e-books I ceaselessly read? Oh, but I’m not ready yet!

Luckily, I improved.

After a lot of work I’m now pretty skilled at managing my fear. I still get it wrong sometimes, but I have a website, I post every day, tell people about what I do, sell my advice and skills, and have an achievable plan to quit the Day Job.

More and more as I listen to your comments and talk to you in various media (including the survey, and thank you to everyone who replied to it), I can see I’m not alone in having this balance to manage. And many of you are in a similar place to where I was three years ago: too scared to start a website, or too scared to grow it the way it should be grown.

Do you want some help?

I’m writing a resource to help people who aren’t managing their fear as well as they want to.

It’ll include:
The signs that you’re not managing your fear
Some excellent general strategies to manage your fear better
Some specific website-related fears and how to manage them

And I’m also going to run a special group for people who want one-on-one, customised help.

Are you interested?

It’s live, baby! Learn more about Awesome Fear-Wrangling here.


Any questions? Come tell me in the comments!

  • http://topsy.com/trackback?utm_source=pingback&utm_campaign=L2&url=http://www.beawesomeonline.com/manage-your-fears-and-get-more-awesome Tweets that mention Manage your fears and get more awesome — Topsy.com

    [...] This post was mentioned on Twitter by David Burch, Catherine Caine. Catherine Caine said: Manage your fears and get more awesome http://bit.ly/9AiR3P (Please RT!) [...]

    [WORDPRESS HASHCASH] The comment’s server IP (208.74.66.43) doesn’t match the comment’s URL host IP (74.112.128.10) and so is spam.

  • Debbie Ferm

    You will be great at this. What a good idea, getting those people going who are just afraid to start. Everything is usually directed at people who are already blogging.

    Good Luck!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Well, it hopefully will help people who have gotten started but aren't growing because of their fear, too.

    Thanks for the encouragement, Debbie!

  • http://www.giuliettathemuse.com/blog giulietta the muse

    Nothing like a web hand to hold! The biggest competitor of any business is the “do nothing prospect. They usually do nothing out of fear, often a fear of spending money even if spending money will make them way more money in the long run.

    This is a great way help these folks up out of the do nothing rut and into a thriving business. That's amazing you're working such long days to make your job liberation a reality. Congrats … How Awesome.

    Giulietta

  • http://www.BeAwesomeOnline.com Catherine Caine

    As always, Giulietta, you know exactly what to say to get me grinning. Thanks! :)

  • http://milesofabbie.com/ Abbie

    i appreciate your honesty about fear because we always think “we're the only ones” and we rarely are the only ones…

  • wendymaynard

    Hi Cat,

    I think this is an awesome product. I'm looking forward to learning more about it. And I think no matter what our level, there is always the NEXT level. So, there is always fear (for me at least).

    Best, Wendy

  • http://www.BeAwesomeOnline.com Catherine Caine

    We're NEVER the only ones! It continually surprises me.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks, Wendy. I know you commented on Dave's latest post (http://www.thelaunchcoach.com/insecurity-doesnt…)… proof that the fear never entirely leaves, it just changes to be about different things!

  • http://completeflake.com/ LaVonne Ellis

    This looks like a truly awesome resource. I'm very excited for you!

  • http://www.365daysofstyle.com Heather Claus

    Looking forward to learning more about this product. It sounds like a perfect solution for many!

    Congratulations.

  • Mike Korner

    “The fear and awesomeness tango” … nice :)

    You should be proud of what you've accomplished Catherine. You continue to kick fear's butt, and you continue to give us thought-provoking (and much appreciated) posts.

    I look forward to learning more about your awesome fear product. Or maybe I should say, your awesome product about conquering fear :) Either way I'm sure it will be awesome, and I'm sure it will help a lot of people better manage fear.

  • http://janebradbury.com/ Jane Bradbury

    I look forward to your fearsome awe.. er.. I look forward to your awesome fears.. um .. I fear your awesomeness ..

  • BirdyD

    I LOVE this sequence in your list – and so me too! :-D

    …I’m going to go broke.
    Oh God, what if I succeed?
    No-one will listen to me!…

    Jacob (http://www.JacobSpeaks.com), the Spirit Guide whose classes we've been attending for the last four-and-a-half years or so, speaks of fear as the boundary between the known & the unknown. So, yes, it will always be there, but no, it doesn't have to be scary or paralyzing. More of a road sign – 'oh, coming to the edge of the known. Okay – onward!' Very comforting & freeing, tho' gentle punts in the tailfeathers can still be useful from time to time. :-P

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks LaVonne. I'm planning the resources page, and a certain person's procrastination website is on that list! :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Heather!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Gosh I hope so. With the barriers to entry so low lowadays, in terms of tech, internet access and cash outlay, the only big barrier stopping lots of people from making rock-out kick-ass stuff is… them!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Awesomefearsome! Rargh! :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Lovely way of thinking about it. And I love the combination of gentle reassurance with the occasional hefty kick!

  • http://completeflake.com/ LaVonne Ellis

    Oops, I'd better get busy, then!

  • http://simplytrece.wordpress.com Trece

    It never ceases to amaze me that cyber-stars feel the same things I do!! – what if I succeed – I'm gonna go broke – I'll have to do what I said I'd do [that's one of mine]. I am in awe of you – working a full-time job, family, etc. AND the awesomeness. You ARE awesome!!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks a thousand times Trece. :)

    The stuff you write about astounds me too! You are so damn tough, so resilient, that it's inspired me to push a little harder when I wanted to rest. Thanks for it.

  • http://www.beawesomeonline.com/scared-no-im-just-too-busy Scared? No, I’m just too busy!

    [...] too busy” excuse, because I am busy! As I mentioned yesterday in the post about the tango of fear and awesomeness, I’ve been building this website while working a 40-hour-a-week day job. Since I tend to have [...]

  • http://www.beawesomeonline.com/do-something-scary Do something scary | Be Awesome Online

    [...] very shortly, I’m thinking a LOT about fear at the moment. (New peeps: I’m writing a manage-your-website-fears resource. It has kinda eaten my life a [...]

  • http://www.anencouragingbird.com/2010/05/07/moving-forward-muck-all/ An Encouraging Bird » Moving Forward – Muck & All

    [...] Blueprint ), Catherine Caine of BeAwesomeOnline , has been working lately on what sounds like an absolutely fabulous product on the subject of fear & how to overcome it, both from the perspective of building an awesome [...]

  • http://hypno.co.nz/blogs Mike Reeves-McMillan

    Catherine, if you want some more good fear-handling techniques, I'm a hypnotherapist and I'm working on an emotional management product. I'm happy for you to include some of my material for the exposure. Tweet or email me.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Mike, what a great idea! I will do that.

  • http://hypno.co.nz/blogs Mike Reeves-McMillan

    For a general idea of the content: emotionalcircuitbreaker.com (currently a squeeze page, will be a landing page when the course is ready).

  • http://www.BeAwesomeOnline.com Catherine Caine

    That's wonderful! I'd love to include it. Email me at catherine etc etc and we'll get organised!

  • http://www.anencouragingbird.com/2010/05/24/b-days-launches-jacob/ An Encouraging Bird » Of B-days, Launches, Jacob, & Other forms of Anticipation

    [...] Catherine’s Awesome Fear-Wrangling product is coming on this Friday, on HER birthday, and I must say, having been privileged to help her with a tiny portion of it, I’m looking forward to it no end. The tiny glimpse I got has helped me already, so I’m pleasantly imagining all the goodies the rest has to offer. (And having now read the sales page, I’m even more floored at the abounding awesomeness!) [...]

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