Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Lessons from ice-cream

My friend Troy and I went for ice-cream yesterday. (It’s a ritual of ours.) Troy asked me what tomorrow’s post was going to be about and I came up with twenty possible ideas… but I have forgotten them all. This happens.

So instead I ask everyone to say hello to Troy and I will write about something else instead.

No, wait! Here’s one of the things I mentioned.

Nothing beats action

Nothing.

Nothing.

Action trumps education, natural gifts, pheromones and luck.

One grain of action kicks the pants of a million good intentions.

It choke-slams a googleplex of potential.

Action, darlings. Nothing happens without it.

Scary as hell, isn’t it?

Sure it is, but there’s something that might reassure you…

I’m not talking about The Right Action.

I’m not talking about Effective Action.

Those ideas evaluate your action in terms of what it will get you. This disheartens the hell out of us, because we know at first our actions might get us… bupkis. It might lead us to write a post that never gets published. It might lead us to develop a product that sells zero copies. So we think of those actions as worthless and we don’t even bother.

Here’s a better way to think about it…

All action is positive.

Action starts to build that wonderful thing called momentum. And its big brother, acceleration.

*brief physics lesson*

Momentum is an object moving at a set velocity (unless friction and daddy issues gets in its way). Momentum is a glorious feeling after having been at rest for a long time.

Acceleration, however, is an object moving at an ever-increasing velocity. Every second you’re moving you go a little faster, until soon enough you’re going twice as fast as you were, then four times as fast, then a hundred times as fast, until you get a ticket from the Entrepreneurial Police for making everyone look bad.

*put the chalk back down*

Accelerating too fast is scary, and I bet some of you are a leetle freaked out about the idea of going a hundred time faster than you are now. But remember yesterday’s post about brain-lifting? Same thing here. The process of making your first action, then getting your first momentum, and then starting to accelerate, goes as slowly as you do. If you want to take off from the line like a Formula 1 racer, you can. If starting more like a steam engine is your cup of tea*, then you’ll build much slower. It’s cool.

The key part is the action. Without the action you never get anywhere. And it really doesn’t matter what action you take.

Your five-minute mission, should you choose to accept it…

Guess, I dare you.

Well done! Yep, five minutes of action. Start an email you need to send. Brainstorm domain names. Find those papers. Just act.

And when you’re done, come tell me in the comments!

*Ha! A physics joke!

  • http://fight-mediocrity.com/ Gareth

    Technically, acceleration is an object moving at a changing velocity, but meh, you made a good physics joke so we can forgive it.

    The beauty about taking action is that it gives you something to measure against. If nothing changes, nothing can improve. If you take an action and it's wrong, at least you've cultivated the habit of taking action, so it makes fixing it easier.

  • http://completeflake.com/ LaVonne Ellis

    I want to say something relevant and witty, but I feel like crap. So I'll just say that you are fucking A. MAY. ZING. Love you.

  • http://completeflake.com/ LaVonne Ellis

    Oh, and I got Skype. And next week, Dave Navarro's going to review my vocal coaching session with him. Plus he gave me lots of great advice. Yay!

  • http://completeflake.com/ LaVonne Ellis

    I like people who like physics jokes.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Exactly. Also, I failed physics so I'm not entirely surprised I got my definitions lightly wrong. The point still holds!

  • http://www.BeAwesomeOnline.com Catherine Caine

    I found that to be both relevant and witty. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Yeah LaVonne! Yeah action! So proud of you!

  • http://completeflake.com/ LaVonne Ellis

    Thank you. :) That comment was meant to cover all the places I've seen you be amazing in the past 24 hours, btw. Not enough energy to comment on all of them. FYI

  • http://completeflake.com/ LaVonne Ellis

    Oh yeah, I didn't realize that *was* action, wasn't it? Yay!

  • http://twitter.com/TroySimmons Troy Simmons

    I'm famous!

    What else DID we talk about?

    The push motivation of logic vs the pull motivation of emotion;
    Reading blogs about doing things instead of doing things, hoping that somehow you'd finally get what you wanted without any effort;
    Thought, action, character and feedback loops;
    Batman;
    Spending way too much time thinking about the meaning behind action instead of actually performing the action;
    How knowing the due date for my tax return, no matter how far in the future, made it real and not a nebulous concept I'll get around to “some day” (all done now btw, and I got a sweet rebate);

    The biggest thing I got out of our talk the other day was finding a motivation. As I said at the time, logic is not a great motivator for me, nor is money. Once I figure out what my motivation IS (which will involve being incredibly honest), I can use logic to figure out how to get there, but I've learnt I can't logically deduce a “good” place to be and then trick myself into thinking that's where I want to get to. The emotion has to come first.

    We get through a lot in an hour! Must be the sugar. ;-)

  • http://www.BeAwesomeOnline.com Catherine Caine

    It's definitely the sugar. :)

  • http://completeflake.com/ LaVonne Ellis

    Did I miss my first Awesome Chat?

  • http://www.BeAwesomeOnline.com Catherine Caine

    No, of course not! Troy and I share ice-cream and wisdom in real life on a regular basis.

  • http://completeflake.com/ LaVonne Ellis

    Oops, sorry! Hope you're feeling better. :)

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