Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Go a bit crazy

Woo, I'm SO HYPER!
Creative Commons License photo credit: Orangeadnan

You’ve developed a number of clever systems to help you churn through your work. If you’re not careful, that efficient streamlining can lead to routine. And routine can lead to a rut. And a rut… well, a rut leads to a mediocre business that you hate.

So, spend five minutes playing crazy what-if. Get a stack of cards or Post-Its and write down ways you could totally shake up your business.

  • What if you wanted to advertise your service to seniors?
  • What if your entire staff quit and you had to carry on?
  • What if you suddenly had $7396.38 extra to spend on your business?
  • What if you had superpowers?
  • What if you got ten times as many orders?
  • What if you had to make one product inspired by a Meatloaf song?
  • What if you couldn’t lie?
  • What if your favourite celebrity visited the store?

Now what you’ll likely got out of this exercise is five minutes of fun, and a more creative mood, and that’s all (and that’s enough!). But… you might come up with one idea that’s revolutionary.

So what ideas did you come up with? Tell us in the comments!

  • http://myourtown.com/ Sandy

    Catherine, I love these ideas! You are a one-woman brainstorm. Tweeted.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Sandy! Now… what are you going to use them for?

  • Sandy

    I used them for brainstorming, and two of them actually helped get me going on some stuff, seriously! “What if you suddenly had $7396.38 extra to spend on your business?” — that one made me realize that I *do* have money I could spend on my business, I've just been acting like I don't!

    So, of today, I'm bringing in someone for a few hours a week, a wonderful young woman, to help me get my office organized so I can think straight, and I may keep her on and teach her how to update our company website weekly. And this is because of you getting me to pretend that I had xxx dollars to spend!

    Still working on my product related to paradise and a dashboard light. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    That is the awesomest news I've had all week! Well done!

    As for the Meatloaf product… well, one out of two ain't bad. :)

  • http://www.beawesomeonline.com/monday-mischief Monday Mischief | Be Awesome Online

    [...] How to crazify yourself out of an ideas rut. [...]

  • http://www.trippingmom.com Marilia

    Hey, I´m going through your blog and after reading this post I listened to this: http://www.problogger.net/wp-content/uploads/2010/08/Imagination.m4a Check it out, it´s about the same topic.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks, Marilia!

    Love the articles on your website. I’m already in love with it after only three articles… and I’m not even a parent! :)

blog comments powered by Disqus