Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Website heresy: Do something uncomfortable

Yesterday’s video post about why you should give up perfection and start aiming for awesome got some great comments and emails. Thanks!

What I learned from shooting the video

I’d been planning to make the video for two months.

None of this mattered diddly-squat.

What mattered was that on Sunday I picked up the camera and started making the damn video. Then editing it. Then uploading it. Then telling people about it.

It was terrifying.

When I write one of my posts I’m confident that I’ll get some positive feedback. I had no such certainty with the video, and I was nervous.

Yesterday my web server and comments system both had the hiccups and everything went awry and so instead of the half-dozen comments and tweets I usually get in the first hour or so of posting I got zero. None.

I had a minor anxiety attack and had to go lay down for half an hour so I didn’t frantically hit refreshrefreshrefresh on Twitter, email, forums etc to see if someone had responded yet. I was even reloading the YouTube account page to see how many views the video had, which is truly sad and I’m resisting the urge to go do it again.

Was it worth it?

No.

I spent my entire Sunday shooting, editing and watching the damn thing upload (it took 12 hours) until I was so brain-friend I watched Johnny Mnemonic and thought Keanu’s acting was okay.

I spent Monday excitedly thinking about how this was going to be the Next Big Thing and wondering if I should up my server’s resources in case I had a thousand people watching it.

Tuesday was a nightmare of everything going wrong and hand-clenching why-is-no-one-reponding pacing and the realisation: being shouted at is better than being ignored. (At least shouters care, even if they don’t approve.) And when there were commenters again, they were pleasant and supportive and offered good advice but it was not enough to slow my racing anxious heart. I had a sick headache and I got no work done because I could think about nothing other than how it was being received.

The supreme irony

I was acquiring more resources instead of shooting. I spent more than two months planning and planning and never executing. I was incredibly anxious about whether it would be liked.

It sounds a bit like I was trying to make it perfect, doesn’t it?

Hilarious!

What I should have done

If I’d shot the video on the first day I’d thought of it, I would have moved faster than my expectations. It wouldn’t have been as good (I had less presenting and technical skill and a much dodgier camera), but I’d be happy with the number of views, comments and tweets no matter how small it was. And I would have made another video the next day. And the day after. By now I would have two months of regular footage and I know I’d be better at it than I am now.

By taking the time I let perfectionism sneak in and whisper in my ear. And perfectionism can sound so reasonable! I did need a better camera. I did need to learn more about editing and lighting and presentation.

But that’s still bullshit. That’s still fear talking. Every time I think I have it beat, that sneaky little bastard finds a new way in.

What I’ll do now

I’ll be reshooting that video in the near future with improvements from the feedback: the new version will have louder sound and be much shorter. (The two-shirts schtick will stay since everyone seems to like it. I’m glad!)

Most important, I’ll keep being vigilant about stopping perfectionism from sneaking in to my awesome. And my best chance of doing that is to act before he gets a chance to whisper in my ear.

Your five-minute mission, which you should damn well accept…

1. Pick one thing that you’ve been too uncomfortable to do because too much seems to be riding on it: calling a prospect, writing a post, confronting someone, building something…

2. Go and do it Right Now.

3. Come and tell me what you did in the comments.

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  • http://www.BeAwesomeOnline.com Catherine Caine

    Testing!

  • Mike Korner

    No time for comments … We are all off doing our uncomfortable things :)

    Seriously, I did greatly enjoy and sympathize with your video story. And yes, I smelled a little perfectionism in those words :)

    As for your challenge, I spent much of this day working on business funding plans. Lots riding on that task :) More uncomfortable tasks ahead for the next week. I'll report back with anything interesting.

    Have a great one!!

  • yaelgrauer

    Well, I did it yesterday before reading this post… I am working on free extra prizes for an e-book I'm co-writing and e-mailed a guru in the industry to see if he'd write a one-pager. I was incredibly nervous but figured the worst he could do was say no! And he said “no, but…” which was perfect! He didn't have time to write the thing, but he said we could pull something from his archives. Woot!

  • http://www.dodgymoviesreviewed.com/ Gareth

    I haven't had a chance to watch the video yet, but i get more bandwidth tomorrow so I'll have a squiz then. As to my uncomfortable thing. There are 2.

    <blatant attention seeking behaviour> 1) finish writing the Dodgifesto titled Life's too short to be boring (Anything longer than around 600 words starts to make me very uncomfortable, the voices start asking “Just who do you think is going to carry on reading past the first paragraph, never mind on past 10 pages)
    2) get everything in place to do the first Showdown. These have changed form so often that I don't even recognise them anymore. I think I've settled on a format. Puppet theatre with the fights in Stick figure drawings. Going to suck it up, produce a video and see what happens. (The stick figure drawings can then be used in the souvenir program)</blatant attention seeking behaviour>

    I love these follow up posts. The thought processes you describe are fantastic in that they make everyone aware that they are not alone. Other people go through the same crap all the time. Even people who are already awesome online. Keep up the inspiring work.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Ooh, sounds impressive. What business is it for?

  • http://www.BeAwesomeOnline.com Catherine Caine

    Fantastic, Yael! How lovely that he's gotten back to you and helped you out. Good job on getting it done!

  • http://www.BeAwesomeOnline.com Catherine Caine

    1. You are guaranteed that one person (me!) will read the entire Dodgifesto. But I cannot applaud you until it's done…
    2. LOVE the idea for the Showdowns!

    Thanks for being inspired! With you leaving comments I don't have to wonder if this is all an epically egotistical wankjob… I am helping people, by making them watch my poor damaged brainmeats get stuff done. :)

  • http://blog.themerchgirl.net Tiara the Merch Girl

    Ha! I'm the Queen of Procrastinating. Today we must be on the same wavelength though, because I got on a few things that really needed doing.

    1. Put up a wall calendar and marked dates of applications due, workshops, and anything else important, so that I can see at a glance what's coming up. I've missed too many things because I missed the due date by 2 days! Thank goodness I still had the Red Frogs calendar from O-Week, that came in handy.

    2. Emailed Circa to invite them to my Pecha Kucha talk (tonight!!) as it has to do with circus and also because I'm interested in their Associate Director position. They can't make it, but they love the idea and would like to see some of that presentation in my app :D

    3. Wrote a long-overdue post on getting started as a Merch Girl, after quite a few emails asking me this very question: http://blog.themerchgirl.net/post/469774264/how…

    4. Got back in touch with a friend who wanted my help with her wedding. I've never worked weddings before so working out what I could realistically do and how much to charge for it was a bit of a mind-bender, but I did get that email out!

    As I said earlier, I'm presenting at Pecha Kucha tonight – probably the most uncomfortable of the lot! I actually enjoy public speaking, but the opportunity came as a surprise – I applied ages ago, didn't hear anything, then suddenly “Hey! Thanks for agreeing to present at Vol. 15!” o_O I've been nervous the whole day; I'm sharing a pretty personal heartfelt story and I'm amongst some heavyweights! aaaaaaaaaaahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

  • http://www.BeAwesomeOnline.com Catherine Caine

    Wow! Good luck and good spirit, I'm sure you'll be magnificent!

  • http://www.dodgymoviesreviewed.com/ Gareth

    unfortunately at the moment that's all it is. An idea. I am currently lacking the following

    A video camera
    A Happy Bunny puppet
    A Grumpy Bear puppet
    A script
    A rewrite of the script
    A bin to contain all the scripts that I've thrown out
    A final copy of the script

    Unfortunately, the script could be written if I just sat down and do it. Damn you procrastination.

  • http://www.BeAwesomeOnline.com Catherine Caine

    And you know what I'm going to say next, right?

    Get moving!

  • Mike korner

    I can't tell you because it is still top secret :) but I'll schedule a pre-launch awesomeness check-up early next month so I can get the “seal of awesomeness” before I launch.

  • http://bornfamous.com/ LaVonne Ellis

    Well, I have done absolutely nothing uncomfortable today. Or yesterday. I pretty much avoid being voluntarily uncomfortable at all costs. Thanks for the kick in the pants, though. Maybe tomorrow.

  • http://bornfamous.com/ LaVonne Ellis

    I should add that I realize I will have to do some – heck, a LOT – of uncomfortable things if I want my business to succeed. The first of which is to overcome a massive writer's block. Working on that, but no, I still haven't written anything. :(

  • http://www.beawesomeonline.com/launch-a-product-now Launch a product. Now. – website heresy

    [...] – No excuses!Sandy on Website heresy: Forget perfect, start being awesomeLaVonne Ellis on Website heresy: Do something uncomfortableLaVonne Ellis on Website heresy: Do something [...]

  • http://www.BeAwesomeOnline.com Catherine Caine

    That's one of the big ones! I've had to do a fair whack on uncomfortable stuff so far, and I know I'm gonna have to do more and more to be successful. It's a good thing! I know most people are so averse to being uncomfortable that they won't become my competition. :)

  • http://bornfamous.com/ LaVonne Ellis

    That is my biggest problem: aversion to discomfort. In fact, I'm so uncomfortable right now that my monkey brain is yelling STOP! just like it always does. But I'm determined not to listen to it this time.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Poor monkey brain. It just wants to protect you and keep you from harm!

    You can't just push against it very well. I trick mine:
    - by moving faster than it does
    - by doing everything risky in tiny, safe chunks that it doesn't object to
    - by pretending that it doesn't really matter and there is no risk, really (I'm just gonna put up a sales page. No-one will buy anything anyway so it doesn't matter!)

  • http://bornfamous.com/ LaVonne Ellis

    Ooh, I like that. I feel it going back to sleep already. Because let's face it: nobody *will* by anything. ;)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Your monkey brain is almost impossible to shut up (since it's the closest to the brain stem and all).

    All you can do is trick it, appease it, or reframe what you're doing.

  • http://bornfamous.com/ LaVonne Ellis

    Wise words. Thank you.

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