Hey, have you heard the news?
I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Big huge news

I made some very healthy sales in the first few days of Awesome Fear-Wrangling. I now have an extra two thousand Aussie dollars in my PayPal account, flexing and looking smug. That’s about half of what I calculated I’d need to quit the Day Job and still have a couple months of basic don’t-get-kicked-out-of-the-house savings.

You know what? I’m gonna do it anyway.

148 - Payday
Creative Commons License photo credit: MrB-MMX

Now, if you’re almost everyone I know you’re frightened for me. Heck, I’m frightened for me. But I’m going to do it anyway.

Something’s gotta give

I’ve mentioned on a number of occasions that I have severe Seasonal Affective Disorder: when I don’t manage it well I experience crippling depression and breakdown. Even when I’m doing okay, it seriously limits the amount of mental energy I have to expend… especially when I spend all day inside an office building. I have managed to drag myself through winter as a full-time employee by cutting back my hours slightly then dumping almost all my energy into the work. I would get home at the end of the day and collapse with nothing left except the minimum required to play computer games.

Obviously, there is no room for this website in that scenario. Up until now, I have had the spare energy to do both, to add an extra four hours of work in at the beginning or end of the day. Now, I have two problems. Firstly, my reserves are vanishing. Secondly, the amount of energy required to do the Day Job, which I like but don’t really care about or regard as important, is actually increasing. I have to push harder to get it done.

So while the Day Job comfortably meets my financial needs, coming into winter it takes ALL my available energy to do so. I resent that, knowing that I could go further and do more if I was working at home, doing work I love, with no barriers stopping me from going outside for half an hour to get some light.

I would rather spend my oh-so-precious time and energy on stuff that I think matters. I’m pretty damn sure that will actually improve my energy levels, too.

I have resources

I have half a houseful of Stuff to sell. I have friends who will feed me. I have a medical system that will look after me, an unemployment system that will catch me if I fall badly, and a number of skills and talents I can sell. I have a double handful of options.

Also, my needs are really quite modest. If we strip down a few won’t-miss-’em luxuries I only need to make about $500 a week to keep the lights on and the rent paid.

The Dude is with me

I am so blessed to have a partner who has zero concerns about whether it’ll all work out. He knows that even if absolutely everything goes wrong and we get kicked out of our house it’s not the end of the world.

I have faith

I believe that given a month or two of dedicated, full-time attention, I will find a hundred ways to bring in enough cash to keep afloat. I believe that I am fantastically good at building relationships and opportunities. I believe that this is what I am supposed to be doing and that I will find ways to do it. I believe that all the doomsday scenarios in my head are exceedingly unlikely. I believe I would survive them anyway. I believe that I am frightened and glorious and this is gonna rock.

So, my dearests…

Give me your best wishes as I take the plunge, but don’t tell me I’m doing something risky, because I really do know that already!

  • http://topsy.com/trackback?utm_source=pingback&utm_campaign=L2&url=http://www.beawesomeonline.com/big-huge-news Tweets that mention Big huge news | Be Awesome Online — Topsy.com

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  • http://twitter.com/TreverJClark TreverJClark

    Yay! Congratulations Catherine!!!

  • TMFproject

    CONGRATULATIONS!!!!!!!!!!

  • http://apatontheback.com Jodi Henderson

    Great post. Congrats on having the courage and passion to take such dramatic action. Best of luck!

  • http://elizabethpottsweinstein.com ElizabethPW

    congratulations. kickass. #thatisall

  • http://www.pattyk.com Patty K

    YAY!! Congratulations…you are an inspiration!!

  • Debbie Ferm

    You're going to be just fine, Catherine. In fact, you are going to be more than fine. I mentioned before than I have huge problems in the winter also, but not being locked in a building all day will do wonders for your energy level. This past winter, I made sure to get out and walk the dogs everyday no matter how cold. Just getting that sun on your face for 20-30 minutes a day makes all the difference in the world. That, and sleeping when you need to sleep:)

    You've proven that you have what it takes to be wildly successful. Now you'll have the time:)

    Good luck, and hop on skype anytime and I will share my summer sunshine with you.

    Debbie

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Trever! I'm an equal mixture of joy and hyperventilation. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Wheeeeeeee!

  • http://twitter.com/theautumnflower Marcy Crandle

    Congrats Catherine!!! You are so brave and I know you are going to rock this!

  • http://completeflake.com/ LaVonne Ellis

    Wow, congratulations! I'm so proud of you!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Jodi! Hopefully it will be great and I won't end up in a gutter. But even if I do, I think it'll be worth it.

    P.S. I LOVE your website. So nice to see good work being recognised!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thank you. #gloriouspanic :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    I shall be either a glorious inspiration, or a horrible warning! Either way, you guys win! :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    That sounds great! You are SO right. Being able to get outside and sleeping as long as I need to are both going to make my life so much more awesome.

  • http://twitter.com/DavidHolzmer David Holzmer

    Hey Catherine, Congratulations! I just discovered your work via Twitter but I can see that you're really onto something. Best of luck! David

  • http://www.BeAwesomeOnline.com Catherine Caine

    Yaaaaaaay! I am going to rock it as hard as I can, and I know I'm gonna enjoy the process.

  • http://www.thesuccessfulsinglemama.com/ Tracy

    Yahooooo! Can you hear me yelling from here? That's awesome news indeed, and I applaud you for walking your talk, and showing the rest of us how to rock the fear-wrangling! (great launch tactic…heh ;) )

    PS. I predict flying, not falling. :D xxx

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks, dearest! :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    P.S. I referenced your PJ experiment in Awesome Fear-Wrangling. Admire it immensely!

  • lorilatimer

    Awesome. Fantastic. Congratulations. YAY YOU!!

    You will rock it. No doubt about it.

    Big hugs!

  • Mike Korner

    Congratulations Catherine!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Hello and welcome David! Thanks for the kind words. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Yes, I'm ONLY doing this to show you my Mad Fear-Wrangling Skillz. :)

    *flapping frantically*

  • http://www.marsdorian.com/ Mars Dorian

    Hey Catherine, thanx for rocking

    You doing the right thing – and you will easily succeed, and here's why:

    When you have endless passion for something, AND you get thrown into a situation where your bridges are burned, your survival instincts will kick in, and your brain WILL come up with endless solutions. Humans always get what they have to have.
    I have experienced this several times myself, and the only thing I regret is that I didn't jump earlier !

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Lori!

    *hugs back*

  • http://www.BeAwesomeOnline.com Catherine Caine

    High five! You helped me get here, you know. :)

  • BirdyD

    Actually, sweetie, I'm not scared for you at all. You are awesome, skilled, compassionate, a skilled webweaver in both the Internetz & the Interwebs senses, and I have absolutely no doubt whatsoever in my mind that you will succeed at anything you put your dedication & determination to.

    Gotta fly for now – so excited & happy for you!!! :-D

  • http://www.BeAwesomeOnline.com Catherine Caine

    That is another thing I strongly believe. Let's do this!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Booyah! It's lovely to know there are so many people who think I'm doing the right thing. Wheeeee!

  • http://www.verbhounds.com Beth

    Yay, Catherine! You continue to be an inspiration.

  • http://simplytrece.wordpress.com Trece

    AWESOME!!! I KNOW you can do this! As far as the SAD is concerned: try 5000IU Vitamin D3 daily – it's helped me a lot.
    What an exciting part of your life you're moving into – it'll be such fun to follow all that goes on for you!

  • http://blondechicken.blogspot.com blondechicken

    Congratulations! This is fantastic!

    (and as someone who quit my dayjob with far fewer resources (no healthcare! sad unemployment options!), let me assure you that you are absolutely correct, you WILL find a way to make it work!)

    Yay!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Oh, Bethest, couldn't do it without you all.

  • http://www.BeAwesomeOnline.com Catherine Caine

    I'll try that too! Thanks.

  • http://www.BeAwesomeOnline.com Catherine Caine

    OMG, it's Blonde Chicken! I haz a celebrity! I love your stuff!

    Thanks very much for the words of support. :)

  • http://fearlesscreativity.com tobias tinker

    Sounds like a plan. Go forward, be confident. It makes all the difference. You've got momentum – don't squander it, leverage it! Awesome news.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Tobias! I will do. :)

  • http://www.MavenDiary.com Wendy Maynard

    Nice move Catherine… Way to wrangle your own fear and make the leap!!!

  • http://www.anjwritesabout.com AnjWrites

    Congrats! I'm a big believer in Go For It…so just enjoy the ride (and bring a bag for the hyperventilation) ! ;)

  • http://www.fourthwaveinstitute.com/ Dennis Charles

    Great news, Catherine. Good luck!

  • Mike Korner

    High five back! (and the pleasure was all mine :)

  • http://marissabracke.com Marissa

    Congratulations on this big leap! My day job came to an end very abruptly and about 10 years before I ever thought I'd go out on my own… but I don't think I would've actually been any less scared or more prepared had I waited until the “right time” to jump in. It's always going to be a scary plunge to take, no doubt, but the rewards are so amazing. Even on the crap days. (Usually.) ;-) All kidding aside, whenever someone has asked me, “Would you ever go back?” my answer has been and remains, “Hell NO.”

    So I wish for you that every day be a HELL YES! for you, but that when the tough days come that you're still readily answering “Hell no” to the idea of ever looking back. :)

    Congrats again!

  • http://www.BeAwesomeOnline.com Catherine Caine

    I do seem to be good at practicing what I preach. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Definitely need the bag, yes. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Danke! :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Marissa! I think we'll be talking more about this very soon (as soon as I sign up to hire you!)

  • http://livingbeyondthepale.com/ Jorja White

    good for you! give 'em hell! you don't know me from adam's house cat, but if i didn't have two special needs kids and insurance that i had to pay for, i would follow right behind you! you rock for following your heart catherine! love and hope and good wishes to you!

  • http://www.eugeniawang.com/ Eugenia Wang

    Congratulations Catherine! Exciting and scary and courage and awesome – all bundled together!

  • http://completeflake.com/ LaVonne Ellis

    Oddly enough, I hate sunshine and avoid it as much as possible. Sensitive eyes & skin. I have to take 50k Vitamin D twice a week for the deficiency, but I don't have SAD. I had no idea it was so debilitating! You are educating us in more ways than one!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Hello Jorja, and thanks for coming on over to say hi and good luck! I LOVE your website.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks very much! :)

  • http://twitter.com/chloewrites Chloe Walker

    Yayyyyyyyyyy! *happy clapping*

    Don't panic too much mate, she'll be apples!

  • http://www.skajawills.com misty wills

    rock! on! Catherine! yay for being brave and awesome. you have lots of support around you to help on this so don't be afraid to ask. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    If I ever had the tiniest doubt that you were an Aussie, that would resolve it. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    We all help each other! It is AWESOME.

  • http://twitter.com/PeterAhrens Peter Ahrens

    Yes!!!!! Go Catherine!!!!

  • http://www.aftergraduation.net Allison

    Jumping into freelancing without a “real job” after college was the hardest thing I've ever done. And the best. You'll be amazed at where you can find money (legally even, haha!) when you really need it, and it is such an inspiration to kick ass at your job when the amount of work you do dictates whether or not you can buy *insert whatever you want here*. It's so different than having a set salary. Also, I deal with SAD too, and in my experiences, being my own boss has really helped work through it. Anyway, congratulations 1) on making the decision to quit working for other people and 2) in advance for all the success you're going to find (and already finding)!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Argh!!!!! It's so exciting!!!! :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Allison! So much encouragement, I already feel full of I Can Do This!

  • ijeude

    congratulations catherine! that's great news:-) i'm so happy for you!!! you're an inspiration!

  • http://www.o-copy.com/blog Kathleen O'Connor

    Congrats! That is so awesome. You have proven that you have what it takes to thrive as a self-employed person. I don't even see a risk! Bravo and best wishes. :)

  • http://www.remarkable-communication.com/ Sonia Simone

    Great news!

    It sounds like you just know in your heart this is the right time. I think you'll do great!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thank you, Ije!

  • http://www.BeAwesomeOnline.com Catherine Caine

    So totally inspired by all the great support! Thanks, Kathleen.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Aww, thanks!

    As I've said a LOT recently in interviews, almost everything awesome in my life involved me being totally petrified during the process. By those standards, I am going to ROCK THIS LIKE WOAH. :)

  • Monifa Harris

    Congrats! Your being responsible. I jumped bail way too early because my breath was too shallow, and I was tired of feeling like I was drowning in a lack of energy. Even the visions of a better day weren't working anymore. So I did. We've hit some trouble areas but I don't regret a thing. I realize now my thinking was limited and cloudy because of amount of energy I was expending to keep myself motivated and in a good frame of mind. Now I have ideas on how to grow my business and make money from products and services every few days. I expect they will start paying off within the week.
    I wish you the same exponential growth of creative “chutzpah.”

  • http://www.BeAwesomeOnline.com Catherine Caine

    Hello, Monifa! Thanks for coming over. :)

    That's it exactly. I really need the amount of energy I expend to push myself through the day back! I have much better uses for it. :)

  • http://twitter.com/kailiamaru kailiamaru

    How exciting!! Congratulations! I'm sure it will all be just fine. :) )

  • http://www.BeAwesomeOnline.com Catherine Caine

    I do so hope you're right! :)

    Thanks for dropping by!

  • http://twitter.com/kailiamaru kailiamaru

    How exciting!! Congratulations! I'm sure it will all be just fine. :)

  • http://twitter.com/kailiamaru kailiamaru

    I'm so sure, I posted it twice! lol (Flubbed up like a n00b.) :D

  • http://managingemployeeperformance.com Leon Noone

    G'day Catherine,

    Go bloody for it. Here's some more gratuitous advice for you.

    Make sure you have fun……. make sure you have fun…. make sure….
    Of course you'll have a lot more fun if you have a narrow business focus and a clearly defined target market.

    But that's another story…..

    Regards

    Leon

  • http://janebradbury.com/ Jane Bradbury

    Wow, what a thing to wake up to on a Monday morning! Congratulations Catherine!!

  • http://janebradbury.com/ Jane Bradbury

    Wow, what a thing to wake up to on a Monday morning! Congratulations Catherine!!

  • http://twitter.com/TroySimmons Troy Simmons

    Congrats! :) I reckon self-employment will suit you to a tee, given your ability to organise and self-motivate.

    When will you officially be finished with TDJ?

  • http://www.giuliettathemuse.com/blog giulietta

    Hey Catherine,

    The most liberating thing a person can do is quit a job without another one. It will be scary and emotional and crazy and warm and wonderful and nail-biting and soul-freeing and, most of all, awesome.

    Enjoy the ride. You'll do just fine.

    Giulietta the Muse

  • bradfordshimp

    This is great, Catherine! You'll do fine. It sounds like you have reached a point in life where you need this, and your passion and skills will make up the difference financially. Go do great things!

  • http://twitter.com/ErinElberson Gluten Free Fitness

    Weehoo!!!
    YAY! So proud of you. You are the embodiment of awesomeness.

  • http://twitter.com/Nonprofit_Mo Maureen Carruthers

    Way to go! Here's looking toward the awesomest winter ever! (and the first of many)

  • http://www.engageyourstrengths.com wdaunheimer

    Congratulations on taking the leap, Catherine! I'm looking forward to reading about your experiences as you go through this part of your adventure. It might get scary sometimes, but with your ability to connect with people and your drive to help there is no doubt that you will find success.

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Erin! :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Hi Leon! Nice to see you again.

    Fun is definitely there. Narrow focus and clearly defined market, I am working on clarifying a bit, but I'm pretty damn close. Thanks!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Jane!

  • http://www.BeAwesomeOnline.com Catherine Caine

    4 weeks from now. I decided to do the Sensible Thing and take my last few weeks leave as a payout. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Giulietta! It beats roller costers all to hell. :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Yessir! :)

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Maureen. And thanks for your great advice!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Oh thanks Wendy. I'm ready to kick it!

  • http://jadecraven.com/from-the-trenches-rockin-biz-edition From The Trenches: Rockin’ Biz Edition | Jade Craven

    [...] to overcome her own fears and rock it online. She has been an inspiration and was recently able to quit the day job and take the leap into full time business. If it sounds like your thing, head over and check it [...]

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  • Frances

    Well done you. It's going to be… awesome!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Damn straight! :)

  • http://www.shawnchristenson.com Shawn Christenson

    Catherine! That is awesome! Congratulations. Leap Far!

  • MissMandie

    Okay, so I am a day late with this but I have only just returned to the online world after road trippin' to Brisbane (which included seeing fabulous people such as yourself *whoop whoop*!).

    Am so happy for you Catherine for taking the leap. You are going to totally going to rock the online world, even more than you do now!

    As someone who has taken the plunge before, I asked myself “what's the worst that can happen?”. I decided “broke and homeless” was the worst. And you know what, those are two things that we can totally come back from. So far, I am no where close to being homeless (I heart our Government support) and huge amount of bright stuff coming up on the horizon. You are goin' be fine!!

    Wonderful, wonderful news chick!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Thanks Shawn!

    (P.S. I think you should change your photo on the website to this one. I love this one! :) )

  • http://www.BeAwesomeOnline.com Catherine Caine

    That was my thoughts too. I love being an Australian. :)

  • MissMandie

    Me too :-)

  • MissMandie

    Me too :-)

  • http://www.theheartsvoice.com/ SusanJ

    Catherine, that is SO truly fantastic! I'm SO excited for you and inspired for myself. I did some calculations of my own today on how much I need to be making before I start firing my accounting clients one by one – it was fun to map it out!

    And there's definitely a point when the energy that the day job is sucking up could generate more cash in your business than the day job could ever pay you – and yup…sounds like you're there. What a blast!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Wahoo! :)

  • http://www.shawnchristenson.com Shawn Christenson

    I love this picture too! I tried to recreate it but I just couldn't. I look extra dorky in all the rest. This one was in the moment (the first few minutes that my MBP was booted up). I will take your wonderful suggestion to heart and see what I can do.

  • http://www.BeAwesomeOnline.com Catherine Caine

    That will be an awesome photo session, I'm sure. :)

  • Andrew Lightheart

    Dude! I totally missed this when I was away!

    Big snaps for bravery and demonstrating how to not believe the internal horror movies!

    I think there are about 80 sofas you could kip on if it all went bang anyway, you relationship queen, you.

    As the young people say: w00t!

  • http://www.BeAwesomeOnline.com Catherine Caine

    Danke, danke. :)

    Relationship queen is a delightful wonderful thing to be. :)

  • http://blondechicken.blogspot.com blondechicken

    Huh? Me?
    I am blown away by YOUR awesome!
    In fact, right this minute I'm writing a post inspired by your “Own Your Awesome” post!

    It's a mutal-love-fest!
    xo
    Tara

  • http://completeflake.com/ LaVonne Ellis

    Catherine, I fear you are in danger of running out of different ways to
    express your happiness if this mad commenting goes on much longer.

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