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Totally giddy-making testimonials
There are tons of people and sites with advice and friends who vaguely offer to help, but it can all create a lot of noise and overwhelm and confusion. Catherine and Kevin cut through all of that with their simple, straightforward, friendly website and coaching (bonus: they’re both hilarious, too!).

Shana
Have I told you that without your encouragement, there probably wouldn't be a Complete Flake?

LaVonne Ellis
The Complete Flake
I had a great free consulting session a few days or so ago with you and I wanted to let you know how great that's worked out for me. Not only did you give me great suggestions, you helped put me in a place where I realize what's within my limits in such a way that I know what I can capitalize on right now. Talking to you made me realize what is going to work within my crazy distracted brain right now and which of my abilities I can develop best right now.

I know that you will fit into those plans and some of where you fit. And I have forward growth again where I was beginning to get stagnant. So that was rambling and possibly more weird than you're used to, but overall it means lots of thanks.

Celeste
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Hey, have you heard the news?

I have a new website! It's called Cash and Joy and its mission is to increase the awesomeness of the world - of course - through glorious and meaningful marketing.

Why did I focus on marketing? Because marketing can be the most fun and meaningful activity of your business instead of the most dreaded and icky... if you do it right.

Balance your benefits

By Catherine Caine

photo credit: DorkyMum

All the work you do benefits someone:

1. Your customer
2. You
3. Both of you
4. Neither of you

Think about the five tasks you spend most of your time on. What category are they in?

Mostly 1 is bad. You’ll go broke, financially and emotionally, if you’re not getting any benefit from your work.
Mostly 2 is bad. Your customers will leave and again you’ll go broke.
Mostly 3 is fantastic! Healthy businesses and happy work is here.
Mostly 4 sucks ass. How can you reconfigure your work so that it benefits you and your customer?

So what’s the measure of your top tasks? Tell us in the comments!

2 Comments - Join the conversation!

http://o-copy.com/ Kathleen K. O'Connor

I have to say that lately, I've been at #1 for the most part, which is bad. Good in that I get paid, but bad that my heart isn't in it. It's a quick path to burnout. My hope is gradually shift all my work to #4! That's why I've changed things around a bit, redesigned my site, and will start blogging!
http://www.BeAwesomeOnline.com Catherine Caine

Excellent choice! I'm so glad you recognise the need to look after yourself as much as your customer. Let us know how the improved business model goes!