Things are going well: the Awesomeness Consulting sessions have been a blast, and I now have a regular consulting client (sweet!). There’s been some great response to the website heresy series; our daily visitors are up, and we’re selling copies of the Website in a Weekend course without doing anything to market it. But right…
Monthly Archives: March 2010
An Open Question: Where’s Your Tech Pain?
A brief interruption to the Website Heresies… So, I was having a conversation with Catherine on the weekend about my Bold Plans to put together a new product for Be Awesome Online, with a tech focus. In the midst of discussing three possible plans, Catherine dropped the following question, leaden with purpose. “Have you asked…
Change the goddamned world
What topic do you need to be writing about in order to change the world? Any of them, dearest. Any of them. photo credit: Hamed Saber Most people have the wrong idea about how to change the world. They look at the big players and think “My plumbing supplies* website isn’t Gandhi. It isn’t Nelson…
You don’t have to be an expert
photo credit: Waldo Jaquith Content writing does not have to be put off until you have sixteen doctorates and three Nobel prizes. Whatever level of edumacation you’re at with your subject, you can still write about it NOW. Level Zero: Newbie Your audience: other complete beginners How you write it: You’re brand-new to the subject…
You can definitely criticise your competitors
photo credit: Chris Owens “Write positive content! Don’t get into the negativity game! Don’t badmouth your competitors!” runs the conventional wisdom. In general, it’s okay advice. Certainly you don’t want to get a reputation for being a sarcastic jerk-off that sneers at everyone. (Unless that’s your position in the market. It’s not my style but…
It IS all about you, a little
“Your website is not about you. It’s all about your visitors.” Makes sense, right? Lots of experts say it. I used to say it. Now I don’t say it any more, because I think it has two gigantic problems if you want to create awesome websites. photo credit: wonderferret You aren’t Santa Claus Santa Claus…
3 tips to make your site more social
We interrupt the stream of heresies for a guest post by Mike. Less controversial, but it’s funny and makes a lot of sense. Whether you’ve paid much attention to it…err…scratch that. Whether you’ve jumped into the social media trend or not, one clear fact remains: Social media has taken over the web as we know…
Websites are worth the pain
Websites are not for the faint-hearted. Now I’ve firmly discouraged you, let’s talk about why they’re worth it. photo credit: crsan You’re the kid with all of the Muppet Babies (You probably have to be my age and raised in Australia to understand that one. Muppet Babies were the craze when I was six.) Maybe…
Websites aren’t for everybody
Websites are simple, and almost anyone with internet access can start one. But not everyone should. photo credit: hoyasmeg Do not start a website if… No-one is searching for your topic There are few things sadder than a party that no-one comes to. Don’t make your website be the one dude standing in the corner…
Methods are magical feathers
photo credit: eriwst Methods. Processes. Systems. Turn-key solution. Plug-and-play. Just add water. We have a hunger for processes, especially for tested and repeatable processes, in our website-creating. What, we ask imploringly, is the Right Way to run my website/write my content/build my followers/scale my offerings/make $17,263.97 in the next month? The internet is new(ish), and…