Decide on, out of all the possible options, the next piece of content you’re going to add to your website. It could be: a post a menu an e-book a status update a video a glossary a sales page a product photo 2. Describe in one sentence what this content is designed to achieve. 3….
Monthly Archives: February 2010
Unsubscribe
1. Look at your content aggregators: your email, Twitter, feed reader, journal. Note which newsletters, feeds, updates and such that you always skip over or file in the “no, later, totally” folder. 2. Unsubscribe from them. Many thanks to Stacey from The Studio Source for the inspiration! I’ve gotten rid of three newsletters I automatically…
Tips On Dealing With Techies: Part Two
photo credit: donakeannadoanek3n4an Here’s the second half of some tips on personality traits to keep a look out for with techies that you’re considering either hiring or working with over time. You can find the first half here. It is bad to carry even a good thing too far. Even concerning things such as Buddhism,…
Say “I love you”
photo credit: motiqua 1. Choose a customer who makes you smile when you think of them. 2. Call, email, tweet, text, write or shout to them. Use the actual phrase “I love you”, not “You’ve got a great team” or “You’re great to work with” or “Thanks mate”. 3. Okay, if you’re uncomfortable with telling…
Define your objective
photo credit: jlcwalker 1. Choose one task you’re going to complete today. 2. Spend a minute thinking about what you’re trying to accomplish by doing that task. Describe what success would look like. – If you’re going to wash the car, success is a shiny car with no streak marks. – If you’re updating your…
Ask for advice
photo credit: Julia Manzerova Have you got something you’re stuck on? It could be a big decision (Does my website need a complete redesign?) or smaller one (Should I dye my hair red?) but it’s one where you feel paralysed by the options. What can you do? – Ask an expert. They’re often very generous…
Admit an error
The next time you make a mistake, ‘fess up. Don’t make a thousand excuses or try to place blame, just say, “I’m sorry, but there was a mistake with your order and it will take another three days to arrive.” Always apologise using the word “I”; it’s much more effective. (But don’t say “I have…
Cut empty words
photo credit: gripso_banana_prune 1. Go to one important page (sales or signup or something) and print it out. Go sit somewhere comfy (away from your computer) with a big aggressive pen and a highlighter. 2. Examine every adverb and adjective (if you burnt your grammar book, that’s words that modify verbs and nouns). Would the…
Tips On Dealing With Techies: Part One
photo credit: donakeannadoanek3n4an The following is the fruits of seven years or so of having been involved in interviewing and hiring techies, and over ten years of working amongst my own kind and observing. And to clarify, by techies I mean people with specialised computer skills, whether it’s administering servers, developing code for your website,…
Promote yourself
photo credit: Laure Wayaffe 1. What’s one important action on your website that you want people to complete? Is it signing up for your newsletter, buying something, commenting on your latest post, forwarding a link, calling your phone number? 2. Ask people to do it. It can be as simple as a tweet: Choose the…