Time to take stock, realise in horror just how much weight you put on over the holidays (but fruit mince pies are so gooooooooood), and begin to make resolutions for the new year. This year, be extra efficient and re-use your resolutions for your website! Lose the flab If your website has been around for…
Monthly Archives: December 2009
Vital question #7: What is your website budget?
Holy hell, by this time you’re getting pretty damn good at all this internet strategy. High five! You know your customers and their needs, the problem you solve, and how you’re better than your competition, or just remarkably different. You know what you want them to do on your website and why. All the important…
Review: Made to Stick
I’ve already mentioned this book twice in my previous posts, because it’s ACE. I regard Made to Stick as a foundational book for anyone in business. So that’s Made to Stick. If you buy it through this link, two things will happen: We’ll get paid $1.45 or so A really great company (Better World Books)…
Vital question #6: What is your website for?
We’re doing so well! You know your customers and their needs, the problem you solve, and how you’re better than your competition, or just remarkably different. Do you feel more confident already? Now we know the ground, let’s get strategic! photo credit: Leap Kye Every website needs a purpose. If you don’t plan and articulate…
Vital question #5: How are you different?
You know your customers and their needs, the problem you solve, and how you’re better than your competition. Let’s keep the mojo flowing as we talk about the other great way to be remarkable. photo credit: gfpeck Being better than the competition is certainly something worth striving for, but sometimes you aren’t there yet. Not…
Hi from Kevin (and pointing in the direction forward)
Heya! It’s funny the things that occur to you after watching movers ferry boxes and furniture for eight hours. I’ve taken a few minutes to put together a video to explain where I’ve been over the last few weeks. But more importantly, I wanted to take a second to explain the heavy lifting that I…
Vital question #4: Why are you better?
We’re getting so good at identifying who your customers are, what they want, and the problem they want to solve. This time, it’s all about you (well, sorta). photo credit: istolethetv Lots of businesses have fantastic advertising about why you should buy their product. It’s fast! It’s cheap! All your walrus-polishing problems will disappear… like…