Wouldn’t you like to avoid spending huge amounts of time and money on picking the winners out of a huge sea of Stuff on the internet? Well now you can! Sweet. We’ll be adding more and more reviews of blogs, products, books and online courses that we love. And a few we want you to…
Monthly Archives: November 2009
How Websites Work, Part 1: Servers and IP Addresses
When I started my first website , I was a generally tech-savvy person with no idea whatsoever about how websites and the Internet worked. I knew you typed an address in the address bar, but I assumed the rest was taken care of by magical pixies or something. I really wanted someone to explain how…
The #1 reason your business needs a website when it’s going well
This is why. This is on my commute, where construction has torn up the road and redirected traffic. Beyond the arrow, a number of pricy antique shops now have NO passerby traffic. None. I’m watching them with some fascination to see how many can survive the next few months… a couple of the shops have…
You shouldn’t start a website if…
You have no time If you and your staff are thinking of cloning yourselves in order to get more hours in the day, or you would rather stick razor blades in your ears than invest a few hours each month in adding new content to the site, checking old links, updating the special offers, etc,…
Why your first website should be cheap
Accept failure No-one gets their first website right. Can’t be done. Iiiiiiiiim-possible. Too many things can be wrong, you see? The content doesn’t suit the audience. The platform is unusable. No-one can spell the domain name. The graphics are ugly. The hosting fails. The wrong keywords got optimised. Nobody cares about the topic. Everybody cares,…
The great mystery: the fewer customers you have, the more customers you get
What’s wrong with having your target audience be wide? Big group = more potential customers = more money. Right? Nope. It’s hair-pullingly (not a word!) counterintuitive, but the wider you define your target audience, the fewer customers you’ll get. And inversely, the smaller a niche you define yourself in, the more customers you will attract….